Mastering the sales approach

| By: Steve Farnan

Wondering if there’s a better way for your sales team to approach conversations with new or existing customers? It turns out, there’s a right way to do it and it’s all about making a connection. Ditch those “tried and true” sales pitches you might be leveraging now in favor of a conversational approach that makes your customers feel heard, understood, and comfortable.

See how our Director of Business Development, John Fry, approaches the sales conversation with a look at his work at the Total Tech Summit!