Program members experience 4x faster growth than non-participants
17% more profitable than an average MSP
10% higher MRR than a typical MSP
Our goal is to help you achieve yours
We invest heavily in our partners’ success with go-to-market strategies, marketing efforts, sales initiatives, educational resources, and more.
MARKETING AUTOMATION
Elevate and automate your marketing with GlassHive
Maximize your reach with the help of our partnership with Glasshive — a sales and marketing automation platform designed for the IT industry.
- Customize content in seconds with Magic Branding
- Access 50+ pre-built white label campaigns and 1000+ assets
- Streamline sales processes with automation
- Optimize marketing campaigns
- Unlock valuable, actionable insights
PARTNER INVESTMENT
Accelerate your growth with Marketing Development Funds
Every year, we invest over $4 million in Marketing Development Funds (MDF) to empower our partners’ success. From supporting events to executing marketing campaigns, these funds help our partners amplify their reach and fuel growth.
EDUCATIONAL CONTENT
Access 40+ educational courses
Take advantage of the ConnectWise University™ with educational courses on sales, technical aspects, marketing, and more — all developed to help you learn, grow, and succeed.
Strategic planning
Work with our team to create a winning go-to-market strategy that helps you reach your growth goals.
Lead generation
Access marketing experts to help you launch campaigns, host events, and leverage funding to generate leads.
Sales coaching
Our sales experts will help you follow up on leads throughout the sales funnel to help you win more deals.
YOUR BUSINESS GROWTH TEAM
Your dedicated team for success
The ConnectWise Partner Program™ is powered by a dedicated team of over 20 people who are fully committed to driving your business growth. We closely collaborate with your existing account team to ensure a seamless experience, every step along the way.
Marketing Consultants
Your go-to resource for demand generation and marketing strategy. Our 10+ person marketing team will guide you to create, plan, and execute initiatives that generate leads and build your brand.
Subject Matter Experts
Extend your team with industry-leading technology experts that will provide support and education, including at your events. In 2024, our partner program team supported over 650 co-delivered events.
Account Manager
Get the most out of your ConnectWise services with a dedicated point-of-contact and personalized support tailored to your goals.
Partner Development Executive (PDE)
Benefit from personalized sales support, business planning, coaching, and access to industry experts — all designed to help you identify and initiate growth opportunities.
Which program track is right for you?
Foundation
Access a wealth of self-service resources designed to help you learn, grow, and succeed at your own pace.
- Self-paced
- Sales and marketing assets
- Educational journeys and courses
- Available to all ConnectWise partners
Growth
Accelerate your growth with additional resources, guidance, and collaboration with our experts — all geared toward helping you exceed your goals.
- Collaborative process
- Access to additional, exclusive resources
- Expert guidance from our team
- Available to qualified partners
A community of support
Meet the trusted vendors powering your success with essential tools, resources, and guidance.
Success stories
CYBER 74
World-class events made easy
From MDF to speakers to content, the partner program helped Cyber 74 put on seamless events.
STRONGHOLD DATA
Gaining new leads and efficiency
How Stronghold Data leverages the partner program to increase growth and operational efficiency.
DS TECH
A partnership that stands above
DS Tech’s partnership with ConnectWise through the program is unlike any other vendor experience.
Explore ConnectWise Partner Program™ Case Studies
Partner Success Story | Aldridge
Closed over $900,000 of new clients and add-on security services.
“The community is the biggest factor – growing our peer group and it helps us identify new M&A opportunities.”
Partner Success Story | Massive IT
Accelerated growth and go-to-market strategy.
“We saw immediate benefits from the education on cybersecurity products and marketing campaigns.”
Partner Success Story | PivIT Strategy
200% lift in security solutions sales in eight months.
“The ConnectWise Partner Program™ offers easy access to the tools we need to expand our business presence.”
Partner Success Story | Libra ICT
2x the number of event attendees — and the impact
“We were able to double our event size (130-140 guests) and pull together something that not only attracted a lot of key prospects but was equally unique.”