Not convinced that offering cloud services is right for your technology business?
You’re not alone. Technology solution providers (TSPs) often shy away from offering cloud services because they’re concerned about security issues, or the fact that they don’t “own” the cloud.
But you shouldn’t let those obstacles get in your way – they’re easier to overcome than you think. Plus, offering cloud services can make your business more successful and competitive than ever. Here’s why:
1. You can easily create a global client base.
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One of the best ways to make it happen is to expand the territory you cover, and that’s exactly what the cloud allows you to do. By offering cloud services, you get access to a larger pool of potential clients, and gain the opportunity to make your business much more profitable.
2. Expanding your service offerings improves your business.
As a TSP, your goal should be to expand your service offerings until you become a one-stop shop for your clients.
Because when you offer all of the technology services a client needs to keep their business running, you become indispensable to them. That means you’ll be able to retain more clients overall and set your business up for long-term profitability.
On top of that, you’ll feel more confident in your business knowing you’re generating consistent revenue every month. You won’t have to devote all of your time to the day-to-day tasks that simply sustain your business anymore – instead, you’ll be freer to work on the big-picture strategy behind your business and take risks that can result in growth and expansion.
3. Offering cloud services positions you as a trusted advisor.
Put yourself in a client’s shoes for a second. Which of the following TSPs would you rather partner with?
- A provider who supports your technology
- A provider who supports your technology and tells you how to use technology to power your business forward
You’d choose the second one, and your clients are no different. They want an advisor who can tell them how to use new technology, like the cloud, to expand their capabilities and gain a competitive advantage. So, if you don’t offer cloud services, potential clients may end up choosing one of your competitors who does offer it.
Still feeling hesitant about offering cloud services?
Think back to when TSPs started adding managed services practice areas to their break/fix model. The ones who took a risk early on were able to take their businesses to new heights quickly, while those who stuck with the break/fix model alone were left behind.
Don’t get left behind when it comes to the cloud. Instead, seize the opportunity to offer cloud services so you can reap all of the rewards for your business!
These 5 steps will help you add to the value of your business with this in-demand practice area.