Power your cloud business by choosing the right partner

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Guest Author

Choosing the right business partner is critical. You can’t provide effective solutions to your customers without the help of reliable vendors and an effective channel strategy. However, making sure to define your total solution and value proposition is a crucial step to take before you choose your vendor partners.

By ensuring your business goals align with the capabilities of your vendor partners, you’re taking an essential step in growing a successful cloud business. In fact, it’s one of eight steps I’ve identified and that I’ll be sharing in an upcoming live presentation:

The power of partners

If you want to build your best go-to-market cloud solution, you need to know exactly what you’re going to sell and to what markets. Then, it’s all about finding the vendor partner that can help you deliver the business outcomes your customers expect in a rapidly changing cloud services environment. Through strategic partnering, you can take full advantage of your own strengths and skills while relying on others to help fill in the gaps.

Remember these three areas of consideration as you research partner opportunities:


Explore the platforms that become available. Make sure they align with your business strategy and goals. For example, the Ingram Micro-ConnectWise partnership gives you the ability to leverage world-class business automation with cutting edge procurement, provisioning, orchestration and invoicing. This is a powerful set of tools that can position you to provide your clients with superior experiences.


Research the available offerings. A strong and growing portfolio of products and services enables your business to take on new, more advanced opportunities. Ingram Micro Cloud invests in growing our family of 1,700+ vendors because we understand the power of a leading portfolio.


Consider your growth opportunities. Can you scale your business and take it to new heights with this partner? An invested partner will have the programs, support and footprint to help you succeed. With over 200,000 customers in 52 countries, supported by 30,000 associates, Ingram Micro is uniquely positioned to help you grow.

Connect with us to learn more

Ingram Micro will be at IT Nation, so be sure to stop by booth #200 in the Solutions Pavilion to learn more about the advantages of working with us.

You’re also invited to join us for “8 Steps to Build Your Cloud Go-to-Market Plan,” a breakout session I’m hosting Thursday, November 9, 2017, at 11:30 a.m. If you can’t attend, I want to make sure you have the information and education you need to be successful. You can learn more about the eight steps here.