It’s not unusual for tech companies to get off the ground depending on home-grown systems for managing their operations. For a while, everything is running smoothly. Then it happens.

Growth trends up dramatically, but with a system not structured for volume, efficiency and productivity start to nosedive. Tickets are lost, billable hours fall through the cracks, project management gets off track, and the once-bright future for the company quickly begins to dim. Any successful tech company will tell you the same thing. It’s only a matter of time before the DIY approach becomes risky business.

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This is the story of an Ohio-based software development house that could’ve been on the road to bust, but instead experienced a dramatic boom by partnering up with ConnectWise.

Their Struggles
Starting out as a two-person software as-a-services company in 1998, Primary Solutions quickly expanded to a 35-employee team. Developing software that met an overwhelming niche need exploded business—and growing pains.

Tickets weren’t tracked—whoever picked up the phone was responsible for solving a client’s issue. With communications going directly from client to developers, product release and project enhancement flow were hampered, which in turn hindered the ability to meet customer needs.

There was no system place in to handle triage. And that begins to touch on the many issues they brought to ConnectWise.

Their Solution
ConnectWise stepped in with solutions to streamline and increase functionality in all areas of the business—from ticketing to development to customer service.

Additionally, Primary Solutions plugged into ConnectWise support and educational resources, learning how to nurture their customer base by building a community of users—even hosting an annual conference.

Their Success
The numbers tell the story.

  • Customer base increased from 258 to 422
  • Revenue grew 231%
  • Profit increased 383%
  • Product release cycles were shortened by 60%+

“ConnectWise has helped us efficiently and effectively grow our client base, software products, and customer satisfaction.”
         – Brian Marshall, President, Primary Solutions

While this case study focuses specifically on a software company, the advantages and benefits of the ConnectWise business management platform are far-reaching across the technology industry. You can read the full case study here.

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Grow Your Technology Company

Take your technology from home-grown to homerun with the expertise of ConnectWise.

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Grow Your Technology Company

Take your technology from home-grown to homerun with the expertise of ConnectWise.

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Mark Sokol

Mark Sokol

Mark is the VP of Product Marketing and Branding at ConnectWise. He has over 20 years of experience with software and technology companies, helping them grow business and improve bottom-line performance. He has successfully developed...

View Full Profile | Mark Sokol's LinkedIn

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