Why ConnectWise is the top choice for cybersecurity

| By:
Raffael Marty

According to our recent research, The SMB Opportunity for MSPs: 2021-2026, 60% of businesses have experienced a financially damaging cyberattack in the past five years, 52% of small- and medium-sized businesses (SMB) cited cybersecurity as a top tech goal and priority for the next three years, and 25% of business decision-makers cited "offering a comprehensive suite of cybersecurity solutions" as a critical capability for a managed service provider (MSP).

However, while cybersecurity opportunities abound for MSPs to meet the growing need, there’s a fair amount of uncertainty and confusion to overcome. Over 40% of SMBs report having difficulty understanding cybersecurity, knowing what solutions to implement, and how. As the stakes increase, the pressure to solve this problem will also rise.

Backing your cybersecurity offering with expert experience, up-to-date security knowledge of the latest trends, and a strong, unified platform is essential to give your customers peace of mind. Whether starting from scratch or expanding services to an existing cybersecurity practice, we are here to help you navigate. ConnectWise Cybersecurity Management solutions are purpose-built to launch quickly and deliver outstanding client cybersecurity outcomes. That’s why partnering with ConnectWise makes sense when it comes to MSP cybersecurity.

The ROI of ConnectWise Cybersecurity Management

Recently, ConnectWise commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential business opportunity and return on investment (ROI) partners may realize by building and scaling a cybersecurity practice with Cybersecurity Management. According to Forrester, MSPs using Cybersecurity Management saw annual gross profits of $1.9 million while also improving client outcomes with enhanced cybersecurity measures and quicker response times to threats.

By automating and streamlining their operations, MSPs were able to focus on revenue-generating tasks and grow their customer base while saving on 24/7 SOC costs. Additionally, MSPs were able to provide cyber insurance support to their clients and benefit from the partnership and support offered by ConnectWise.

We understand the cybersecurity challenges MSPs face

Let’s take a look at some of the most common cybersecurity challenges MSPs face today:

Threat landscape

The threat landscape is constantly changing and evolving. There’s no sign of attacks slowing down either, with cybersecurity continuing to make headlines with Russia’s invasion of Ukraine and the looming potential of state-sponsored cyberattacks. MSPs are prime targets for a cyberattack and need to be prepared for the worst. That’s where the ConnectWise Cyber Research Unit (CRU) comes in.

The CRU team is a group of experienced cyber experts who specialize in engineering, IT administration, security operations, and incident analysis and response. With their years of practical experience, the CRU team is committed to sharing their knowledge and insights to enhance the industry's overall understanding of today's threat landscape. They aim to assist defenders in strengthening their defense mechanisms and safeguarding their critical assets.

Tool sprawl

To provide effective cybersecurity, MSPs are often forced to use several tools. This means you have independent pieces of information to tie together to understand the whole security picture. It’s critical that you get a consolidated view of your data analysis to manage, scale, and make processes more effective, including your cybersecurity solution.

It’s increasingly clear that antivirus and firewalls are no longer sufficient to protect them, so they begin down the path of adding additional layers of security. Unfortunately, this adds to the MSP’s overhead cost and makes it difficult for you to manage all your tools. For example, you may have invested in a quality firewall, but when was the last time you updated the software?

Alert fatigue

The amount of data generated from security and threat detection tools can be very overwhelming for an MSP to try to go through on their own. Automation and intelligent correlation of events can become the key to eliminating manual, tedious processes that result in data errors.

Cybersecurity skills gap 

It is well known that the demand for cybersecurity experts is through the roof, making it challenging for MSPs to find and retain security experts for their team. Adding to the challenge, cybersecurity is not a narrow topic but a practice that encompasses many different domains. Between network security, application security, systems security, and more, it often becomes difficult for MSPs to build a team that can provide effective expertise across these areas.

Communication and monetization

As MSPs look at extending security, the first reaction can quickly revolve around the additional costs. However, an effective cybersecurity solution represents a high-value service for your clients and a potential new revenue stream for your business. To unlock this opportunity, consider how to communicate the risks to your clients so they understand the need for additional services, which you can then monetize. Effective communication and education on risk and security can help create successful security offerings for clients.

Sales and marketing support

MSP sales teams could face obstacles at every part of the sales cycle. Due to the complexity of data solutions, your sales teams may lack the necessary knowledge to explain the value of cybersecurity to potential customers, leading to difficulties in upselling cybersecurity services. Furthermore, MSPs can struggle to keep up with back-end processes once a sale is made. However, you can overcome these challenges with the ConnectWise Partner Program, which offers a range of resources and tools designed to help MSPs improve their sales and marketing strategies.

ConnectWise Security Management: The one-stop solution to MSPs' biggest cybersecurity challenges

Through a multi-layer strategy, the ConnectWise cyber infrastructure is equipped to proactively identify, defend, protect cyber threats; and restore your organization to pre-attack conditions. Let’s break down why each of these components is important to your overall security offering and how ConnectWise can help.

Cyber fusion and defense

According to a survey commissioned by Cyber Security Cloud Inc., 94% of respondents whose company experienced a cyberattack said it was preventable. Prevention is the first step to securing your business and your customers and means putting the appropriate cybersecurity measures in place to keep the bad guys out.

However, relying on prevention alone is insufficient and can’t stop all threats. Assume that you are never 100% protected despite putting security measures into place, and you’re more likely to be fully prepared when disaster strikes.

ConnectWise SIEM offers a powerful alternative to expand your cybersecurity perspective to both prevention and detection. We ensure that you’ll get strong collaborative defense and countermeasures in place for your digital landscape.

Risk to resilience

Detection is understanding when someone has defeated the protections you’ve put in place, finding those telltales and footprints that show that someone has defeated your protections and is in your environment and can potentially do harm.

Many hackers are skilled at gaining “privileged access” footholds on endpoints to then make lateral movements toward client's data. Endpoint detection and response (EDR) tools are the most effective detection defense for this stage in the attack lifecycle, yet data-rich attack targets often lack this technology layer in their environment.

ConnectWise EDR delivers complete endpoint protection for individual end users. We’ll provide an elevated level of expertise and protection in a network disaster event.

Operational collaboration

Once you see the signals and detect a threat, how do you tell what bad actors have done and what they’re now doing so you can understand how you need to respond to remediate those actions? Response is not only knowing how to get attackers out but also understanding what they’ve done so you can repair and revert that back to normal operations.

Every second counts in a cyberattack. We have a consistent and continuous focus on communication to prepare our partners in times of network disasters. With the new ConnectWise Incident Response Service, MSPs can gain swift understanding and control of the situation to eradicate threats and prevent costly downtime.

Organizational synergy

A ConnectWise partnership combined with cutting-edge cybersecurity services makes a formidable ally for MSP businesses seeking to enhance their security posture. Our service helps you identify and quantify unknown cyber risks and vulnerabilities with risk assessment and dark web monitoring.

When prevention fails, you get complete visibility and multi-source data analytics from the ConnectWise SIEM to detect events and correlate management of an open ecosystem of cybersecurity tools. With over 40 years of demonstrated success, ConnectWise is uniquely positioned to help businesses prioritize and manage their cybersecurity efforts for maximum impact.

Tackle the cybersecurity talent gap with our team of cybersecurity experts

The established security business at ConnectWise provides a robust portfolio and includes a team of qualified cybersecurity experts taking care of you every step of the way.

ConnectWise SOC Services

Our security operations center (SOC) is staffed by more than 160 security experts with experience and certifications across all areas of the security domain. The ConnectWise SOC Services are distributed in locations around the world in Pittsburg, Atlanta, and India to create redundancy in case of natural disasters and provide confidence your environment is being actively monitored 24/7. These security experts complement our partners’ teams to ensure they have access to the industry’s most talented security professionals.

We’ve also partnered with Bitdefender and SentinelOne to offer SOC services on top of their EDR.

Related content: Meet Beth Thompson, Team Lead for the ConnectWise SOC

“Prior to taking on ConnectWise MDR, we saw a statistic stating that the average response time to a ransomware attack for an MSP was 14 hours. Our average response time to a ransomware attack since we've incorporated ConnectWise is less than 14 minutes. This allows us to show clients real value in the selling and delivery process.”
Robert Gelsinger, CEO, Secured Network Services.

Related content: EDR + SOC = MDR | Webinar

What’s the difference between SOC Services and Incident Response Service?

The incident response service picks up where the SOC leaves off when a cybersecurity incident happens and allows escalated investigations that fall outside of SOC incident support. 

If an incident happens, the SOC team will support your internal team in investigating.  The ConnectWise Incident Response Service gives you priority access to a team ready to investigate identified devices that have been compromised.

ConnectWise Cyber Research Unit

The ConnectWise Cyber Research Unit (CRU) is a dedicated team of ConnectWise threat hunters that identify new vulnerabilities, research them, and share what they find with everyone in the community. The CRU monitors ransom leak sites and malicious botnets for new threats, uses OSINT resources, and utilizes data from the ConnectWise SIEM to help create content and complete research.

The CRU publishes regular threat reports, threat feeds, and an annual MSP Threat Report. This data is threat intelligence the CRU has been collecting for years and is used internally at ConnectWise for threat hunting and threat analysis assistance.

ConnectWise Partner Program 

The ConnectWise Partner Program was created to help MSPs build and grow their businesses by creating go-to market strategies, providing the tools and resources needed to generate leads, and supporting sales teams through the entire sales cycle. Partners in the program experience a true form of partnership while working with ConnectWise experts to achieve their most ambitious vision of success.

Related content: Meet Pat Jamison, our Partner Development Manager of the year for 2021

For Massive IT, it was important to work with a solutions provider with deep expertise in cybersecurity solutions. To speed up success, the availability of ready-made marketing materials, campaign resources, and guidance on industry best practices was also paramount.

“We were interested in the ConnectWise Partner Program to help us gain new insights, techniques, marketing collateral, and strategies for marketing and go-to-market frameworks,” said Massive IT CEO and founder, Michael Emdy. “We liked the organized and methodical approach to the delivery of training, product knowledge, and marketing resources.”

A focus on cybersecurity education

ConnectWise also offers a large focus on certification and education through our resources including IT Nation Secure®, cybersecurity by ConnectWise, which has already trained and certified more than 3,000 MSP resources, our MSP+ Cybersecurity Framework, and ConnectWise Certify® education.

IT Nation Secure

As our newest property of The IT Nation, IT Nation Secure provides the industry’s must-attend cybersecurity events to help you reduce risk, grow your business, and streamline your cybersecurity service delivery for your clients.

MSP+ Cybersecurity Framework

Our MSP+ Cybersecurity Framework is designed for MSPs and defines what good cybersecurity looks like. This framework is supported by a maturity model focused on guiding the service provider towards cybersecurity success.

IT Nation Certify cybersecurity education

ConnectWise offers cybersecurity education, information sharing, engagement, and business building that supports MSPs. We’re here to improve MSPs’ cybersecurity postures for their clients, guide them through the security journey toward profitability, and keep them aligned to the MSP+ Cybersecurity Framework.

ConnectWise University

ConnectWise also offers an abundance of templates and tools around cybersecurity best practices on ConnectWise University. These tools help you incorporate top cybersecurity into your practice.

Cybersecurity Webinar Series

The cybersecurity webinar series dives into the latest cybersecurity topics and conversations to deepen your expertise and knowledge no matter where you are in your cybersecurity journey. You’ll hear from industry veterans and cybersecurity experts about the biggest cybersecurity concerns SMBs have, cybersecurity tactics and operations best practices, and how to build your offerings to meet the evolving threat landscape.

Here are a few recommendations: 


There’s no other vendor as well poised to tackle all your cybersecurity needs than ConnectWise. We understand your cybersecurity challenges and we’re on a never-ending pursuit to ensure we offer a comprehensive set of solutions, services, and integrations along with educational resources and peer interaction to help you capture the cybersecurity market opportunity.

Whatever your goals, your most ambitious vision of success, ConnectWise is your partner on the journey. At ConnectWise, we are committed to delivering on this purpose: We power connections. 

We connect you to the largest like-minded community. 
We connect you to solutions. 
We connect you to the consultation, services, and expertise you require to succeed.