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Client cyber conversation starters
AI in Cybersecurity
Is your security keeping pace with AI-driven threats?
AI is a double-edged sword, acting as both a powerful defense mechanism and a force multiplier for attackers.
Your expertise: Use this moment to educate clients, build awareness, and position AI-powered security services that offer true protection, now and in the future.
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The dark side: How threat actors are using AI
Securing tomorrow: AI and data protection
AI in cybersecurity: Benefits, risks and best practices
Phishing and Social Engineering
Would your team recognize an AI-crafted phishing attack?
AI‑enabled attacks have surged 47% in 2025, making phishing, deepfakes, and social engineering even harder to spot.
Your expertise: Show how to spot suspicious emails, avoid clicking on unknown links, and verify the authenticity of requests for sensitive information.
Related content
What is phishing
Phishing prevention tips
Endpoint security
How secure are the devices connected to your network?
As hybrid work and BYOD (bring your own device) grow, unmanaged laptops, phones, and personal devices can introduce blind spots that cybercriminals exploit.
Your expertise: Strategize strong endpoint security to help minimize these risks, reduce downtime, and protect critical business data without slowing productivity.
Related content
What is endpoint security
10 endpoint protection strategies
BYOD security risks: mitigation strategies for organizations
Email security
What’s protecting your inbox right now?
Email remains the #1 advanced threat vector.
Your expertise: Outline the risks and costs of breaches then show clients how advanced email security and user training help block malicious messages before they reach the inbox.
Related content
Business email compromise
Spam vs phishing
Email server security best practices
Ransomware
How soon would you know ransomware was in your system?
Ransomware is hitting small businesses the hardest. About 88% of SMB breaches involve ransomware, compared to just 33% in larger organizations.
Your expertise: Demonstrate how your ability to deliver visibility, speed, and automation can be the difference between a contained incident and a full-scale outage.
Related content
[Video] Ransomware explained
How to detect ransomware
How to prevent ransomware
6 components of a ransomware backup strategy
Downtime
If ransomware hit tomorrow, how quickly could you restore business operations?
The average downtime following a ransomware attack is 24 days.
Your expertise: Quantify the true cost of downtime, in terms of revenue loss, productivity dips, operational setbacks, and reputational damage to demonstrate the value of your services.
More on data backup and recovery
3-2-1 Backup Rule
The importance of data protection for MSPs
[Video] How to calculate the cost of downtime
Up-to-date = more protection
Are your systems protected against the latest vulnerabilities?
Unpatched software creates exploitable vulnerabilities.
Your expertise: Show clients how automated patch management saves time, eliminates human error, and ensures critical systems are always protected and don’t need to disrupt business operations.
More on software updates and patching
What is patch management and why it’s important
Patch management best practices
Patch management vs vulnerability management
Employees can hurt or help
Are your employees strengthening or weakening your defenses?
Employees can be the weakest link or the strongest defense.
Your expertise: Talk about end user responsibility and these training topics: recognizing suspicious activities, safe browsing habits, and the responsible use of company resources.
More on end-user training and awareness
The State of SMB Cybersecurity
The basics of cybersecurity training
Improve cyber outcomes and revenue
MSPs using ConnectWise cybersecurity solutions saw annual gross profits of $1.9 million while improving client outcomes with enhanced cybersecurity measures and quicker response times to threats, according to Forrester.
Get the software, services, and support you need to sell and secure your clients 24/7. ConnectWise Cybersecurity and Data Protection is an enterprise-ready tech stack trusted by MSPs of all sizes.
Need sales and marketing support?
The ConnectWise Partner Program is for our partners who need help with go-to-market strategy, marketing, and sales guidance. It includes resources, content, and game-changing tools to market effectively to your end clients.
Already a part of the Partner Program? Check out our brand-new cybersecurity campaign just in time for Cybersecurity Awareness Month!