The State of SMB Cybersecurity in 2025

Racing Against AI-Driven Cyberthreats

AI is rapidly reshaping the threat landscape for SMBs, and they are increasingly prioritizing cybersecurity and extending budgets. But they have concerns about their MSP's reliability. According to new research from Vanson Bourne (2025):

• 57% say that cybersecurity is their organization’s top priority
• 83% state that AI/GenAI increases the threat level for their organization, but only 51% have implemented related security policies and practices
• Many SMBs underestimated the level of cyberthreat, with 58% spending more on cybersecurity in 2024 than originally anticipated

The next steps for you as an MSP are crucial to enhance security. It’s also an opportunity to build customer trust, long-lasting loyalty, and a business-boosting competitive advantage. 

Learn more about the research findings and action items for MSPs in the report!