Blog Posts by Maddie Metheny

Maddie Metheny
Manager, Partner Program Marketing

As Manager of Partner Program Marketing at ConnectWise, Maddie Metheny oversees the partner marketing team to empower ConnectWise partners to grow their business through go to market strategy creation, lead generation, and sales enablement.


Joining ConnectWise in 2018, she served in multiple marketing roles throughout the market development, global campaigns, demand generation, and partner marketing teams. Her knowledge extends throughout various areas of marketing, including marketing campaigns, content, SEO, paid advertising, email marketing, social media, referral programs, webinars, events, and account-based marketing. She applies this knowledge every day when working with partners to create strategic marketing plans to grow their businesses.


Maddie holds certifications from Demandbase in Account Based Marketing and the Pragmatic Institute in Foundations, Market, and Launch. When she is not working, she enjoys spending time with family, travelling to new places, and trying new restaurants

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03/16/2023
How MSPs can benefit from joining a partner program
Partner programs are essential if you’re looking to grow your MSP business through new offerings and increased revenue. Read the blog to learn how you can benefit from a partner program.
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Sales & Marketing
02/16/2023
3 Essential Resources to Effectively Market In-House
With 75% of employers reporting challenges in finding the talent they need, it’s essential to invest in resources that will help you effectively market in-house. Read this blog and learn how to help your company thrive, even in the face of a global talent shortage.
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Sales & Marketing
01/19/2023
4 min read
Your guide to sales and marketing planning in 2023
As a growing TSP, how can you ensure that you have a marketing framework that works for your business? Read to learn more about sales and marketing strategies that will bring you financial success in the new year.
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Sales & Marketing
12/15/2022
3 min read
A step-by-step guide to becoming an industry thought leader
Becoming a thought leader in your industry goes beyond selling your brand and product. Read the blog to learn how to develop a long-term thought leadership strategy and build a voice that matters.
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Sales & Marketing
10/26/2022
How to kickstart your content marketing strategy
Content marketing is a strategic marketing approach to create and distribute relevant content that speaks to new and targeted audience. Read more to learn how to create optimized content that meets your business needs.
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Sales & Marketing

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