Blog Posts by Arlin Sorensen

Arlin Sorensen
Arlin Sorensen
VP of Brand and Ecosystem Evangelism, ConnectWise

As Vice President of Brand and Ecosystem Evangelism, Arlin Sorensen is responsible for leading the brand advocacy strategy for ConnectWise, while serving as a thought leader to the IT services community. In his role, Arlin contributes to peer group strategies, platform development, and is an ambassador to the ConnectWise strategy.

Arlin has more than 30 years of experience in the IT world and is widely recognized for his contribution to partners on their entrepreneurial journey. He continues to assist IT Nation members with their business and personal growth, while helping them achieve their overall goals.

Arlin’s technology career began with the launch of his own managed service provider company. He joined the ConnectWise team after HTG Peer Groups, an organization he founded in 2000, now known as IT Nation Evolve was acquired in January 2018. When not traveling to speak and consult, Arlin, who earned a bachelor’s degree from Iowa State University in farm operations, is at home with his wife Nancy.

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12/15/2023
21 min read
A dozen things that can go wrong in a mergers and acquisitions deal
Dive into the complicated world of M&A! Explore a dozen of the most common things making deals fall apart, learn how to avoid these potential pitfalls, and gain valuable insight about M&A.
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Business Growth
04/14/2023
6 min read
Secure your future: Achieving business value and success for long-time TSP owners ready to transition
The journey of a long-time TSP owner seeking a successful business transition is not without its challenges. However, following key success drivers can substantially increase the likelihood of achieving your target: a successful exit strategy. Read on to learn the secrets.
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Business Growth
03/07/2023
3 min read
10 tips for building and maintaining a cash reserve
Starting a business is no easy feat, and managing finances through volatile times can be one of the most challenging aspects. To ensure financial stability, businesses should plan ahead by setting targets and having a contingency plan in place. By following the guidelines laid out in this article, businesses can prepare for any unexpected financial disruptions and build a strong cash reserve to weather the storm.
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Business Growth
06/23/2022
3 min read
ConnectWise celebrates awards from CRN, MSP Innovation, TrustRadius, and more
ConnectWise is pleased to announce industry awards for individual colleagues and ConnectWise products and services for the first half of 2022.
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Company Updates
08/16/2021
2 min read
MSP valuations: Four factors to consider
At some point in time, most MSP owners will find themselves asking the question, “How much is my business worth?” Here are four factors that impact MSP valuations.
Operational Maturity
06/12/2020
10 min read
20 years of HTG/IT Nation Evolve
HTG was born out of necessity. The roots of HTG go back to the IT company I was running at the time. Founded in 1985, Sorensen’s Computer Connection Inc. (SCCI) served small business clients across Southwest Iowa. It was the spring of 2000 when a crisis was happening that caused us to stumble upon one of the best business accidents of my career. 
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Company Updates

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