Blog Posts by Arlin Sorensen

Arlin Sorensen
Arlin Sorensen
VP of Brand and Ecosystem Evangelism, ConnectWise

As Vice President of Brand and Ecosystem Evangelism, Arlin Sorensen is responsible for leading the brand advocacy strategy for ConnectWise, while serving as a thought leader to the IT services community. In his role, Arlin contributes to peer group strategies, platform development, and is an ambassador to the ConnectWise strategy.

Arlin has more than 30 years of experience in the IT world and is widely recognized for his contribution to partners on their entrepreneurial journey. He continues to assist IT Nation members with their business and personal growth, while helping them achieve their overall goals.

Arlin’s technology career began with the launch of his own managed service provider company. He joined the ConnectWise team after HTG Peer Groups, an organization he founded in 2000, now known as IT Nation Evolve was acquired in January 2018. When not traveling to speak and consult, Arlin, who earned a bachelor’s degree from Iowa State University in farm operations, is at home with his wife Nancy.

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06/23/2022
3 min read
ConnectWise celebrates awards from CRN, MSP Innovation, TrustRadius, and more
ConnectWise is pleased to announce industry awards for individual colleagues and ConnectWise products and services for the first half of 2022.
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Company Updates
08/16/2021
2 min read
MSP valuations: Four factors to consider
At some point in time, most MSP owners will find themselves asking the question, “How much is my business worth?” Here are four factors that impact MSP valuations.
Operational Maturity
06/12/2020
10 min read
20 years of HTG/IT Nation Evolve
HTG was born out of necessity. The roots of HTG go back to the IT company I was running at the time. Founded in 1985, Sorensen’s Computer Connection Inc. (SCCI) served small business clients across Southwest Iowa. It was the spring of 2000 when a crisis was happening that caused us to stumble upon one of the best business accidents of my career. 
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Company Updates
05/21/2020
3 min reads
8 tips for building and maintaining a cash reserve
As we all know, opening a business of any kind is risky. But the real challenge lies in keeping that business alive. Between market oversaturation, economic recessions, personal hardships, and unexpected crises, there are many factors that may threaten your business. While you can’t control everything, you do have a say in how you run and manage your business. And this includes how you approach unforeseen events.
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Business Growth
05/01/2020
7 min read
Leading strong in times of crisis
Today I share my thoughts on how to lead strong in times of crisis. I hope this is helpful for you, especially if you have been struggling in the face of COVID-19. I’ve been in business now for over 42 years, and have experienced a couple of major bumps in the road on my journey. These trails were different than our current COVID-19 pandemic in some ways, but the impact on leadership had a lot of similar characteristics. Hopefully, the lessons learned via the school of hard knocks can give you some ideas and encouragement as you navigate your way through our current situation.
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Business Growth
03/23/2020
5 min read
Adjusting your business for a remote workforce
I’m sure most of you have started to, if you haven’t already, transitioned your team into a remote workforce. Most of the time, working from home is just a convenient thing for your colleagues. But there are times, whether a colleague is sick or your office is inaccessible due to a natural disaster, where working remotely is necessary.
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Business Growth

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