Small and mid-sized businesses (SMBs) are prioritizing cybersecurity now more than ever. With insider threats accounting for over 30% of breaches, SMBs face increasingly complex risks and often lack clear visibility into these threats.
Despite this, many managed service providers (MSPs) only offer basic security protections.
This presents a unique opportunity for MSPs like yours. Adding an effective and comprehensive suite of cybersecurity solutions to your offerings via a company like ConnectWise allows you to meet growing customer demands while driving significant revenue growth.
From threat detection to managed detection and response (MDR) and security operations center (SOC) expertise, ConnectWise’s holistic IT cybersecurity services can help you protect your clients, improve risk management, and ultimately achieve long-term business success.
Keep reading to learn how to increase your profit by offering your clients the cybersecurity solutions they need to thrive in today’s digital world.
The business impact of cybersecurity services
When MSPs maintain robust IT security services to protect their customers, it helps them prevent costly breaches and reduces downtime. Naturally, this builds client trust and boosts profits over time.
ConnectWise SOC™ and threat detection tools offer 24/7 monitoring and defense to help you quickly identify and stop bad actors in their tracks. The result?
This creates happy customers whose businesses avoid disruptions and financial losses. What’s more, your MSP can gain a competitive edge as security continues to grow in importance for businesses.
With ConnectWise, MSPs like yours can confidently deliver complete protection to their customers, increasing the value of their services.
Revenue generation opportunities with cybersecurity services
Revenue opportunities for IT service providers are expanding as businesses continue to face major cybersecurity challenges. Many don’t know when cybercriminals are in their systems until it’s too late, highlighting the need for security information and event management along with a security operations center (SIEM & SOC).
In addition, businesses generally cannot keep up with new threats without vulnerability management and an incident response plan in place. Plus, businesses often struggle to determine whether a breach was a minor incident or something bigger, requiring both SIEM and MDR.
You can fill these gaps and increase your profitability by offering the above services in addition to the following:
Consultation and assessment services
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Conducting cybersecurity risk assessments, security, and vulnerability assessments
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Developing customized cyber risk management strategies and roadmaps
Implementation and deployment services
- Installing and configuring security solutions
- Integrating cybersecurity measures into existing IT infrastructure
Monitoring and incident response services:
- Offering real-time threat monitoring and detection
- Providing incident response and remediation services
Ongoing maintenance and support services:
- Deploying regular security updates and patch management
- Delivering proactive monitoring and maintenance of security systems
Strategies for marketing and selling cybersecurity services
As your MSP seeks to increase its revenue growth with cybersecurity, here are some tips on how to market and sell these services to your client base:
- Educate existing clients about the importance of cybersecurity: Many clients underestimate the risks of cyberthreats. Hosting in-person events, webinars, sending informative emails, and offering personalized consultations are ways to show them the value of your managed security services.
- Utilize targeted marketing campaigns to attract new clients: Run data-driven campaigns focused on industries or businesses more vulnerable to cyberattacks. Highlight the benefits of MSP-provided cybersecurity compliance and breach prevention.
- Leverage partnerships with cybersecurity vendors: Collaborate with trusted cybersecurity vendors to improve your service offerings. Partner services such as the ConnectWise Partner Program offer co-branded marketing and case studies, which can effectively demonstrate your expertise, enhance credibility, and showcase your capabilities.
- Offer bundled packages and pricing models: Create bundled service packages that combine cybersecurity with other IT services, offering clients a comprehensive solution at a competitive rate. Flexible pricing models, such as tiered plans, make investing in security easier for businesses of all sizes.
Revenue growth through proactive cybersecurity measures
ConnectWise offers multiple managed security services that enable proactive threat detection and remediation. By leveraging tools like MDR and SOC, MSP customers can stay ahead of potential threats, safeguard their operations, and focus on growth without interruptions from security incidents.
Success stories show that businesses using ConnectWise experience significant revenue growth. In fact, MSPs like yours can charge higher rates for these advanced security services compared to traditional antivirus (AV) options. Not to mention, features like a cybersecurity center staffed around the clock can significantly boost your profits.
By leveraging the ConnectWise SOC, you can also redirect your teams from merely handling alerts to more profitable activities like managing projects and consulting, further contributing to your bottom line.
Finally, ConnectWise cybersecurity solutions help businesses comply with regulations. This allows them to avoid costly fines and continue to improve their financial performance.
Cybersecurity and customer trust
Another advantage of using ConnectWise cybersecurity products is that your clients can market themselves as safe and reliable, attracting more customers in today’s security-conscious environment. Backed by your MSP’s decision to implement a holistic security platform, your clients can easily demonstrate their commitment to protecting customer data and systems.
Plus, when your MSP highlights its comprehensive and strong security measures, including MDR and SOC, you clearly show that you prioritize safety. This reassurance can be a big selling point when competing for customers.
What’s more, when your security offerings align with the requirements of cybersecurity insurance providers, you build your credibility even further. In turn, your customers can promote compliance with industry standards, making them more attractive to those seeking protection and peace of mind.
Ultimately, by advertising your decision to use ConnectWise security solutions, you position yourself as a trusted partner in an increasingly risky digital marketplace, which can translate into higher customer acquisition and retention rates.
How ConnectWise can help
The ConnectWise cybersecurity suite of services is often viewed as a long-term investment in business growth and protection. Our advanced risk management solutions reduce security risks and improve operational efficiency over time by preventing expensive breaches and downtime.
When businesses have a process that enables them to proactively manage and respond to threats, they can spend their time focusing on growth instead. Plus, ConnectWise prioritizes hyper-automation, which allows MSPs like yours to:
- Scale their sales and support operations without needing to increase headcount
- Spend more time on high-value projects instead of tedious tasks, generating even more revenue
MSPs that take advantage of ConnectWise’s comprehensive cybersecurity platform now will undoubtedly be better positioned to protect their clients, grow their businesses, and stay ahead of industry challenges in the future—all while maintaining a lean and efficient operation.
Unlocking new revenue streams with cybersecurity
There’s no getting around the fact that cybersecurity is a growing concern. Threats are becoming more advanced, and businesses must embrace proactive and reliable security methods to stay protected.
Fortunately for MSPs, ConnectWise offers an extensive suite of cybersecurity services specifically tailored to their needs. From MDR to SOC and risk mitigation, ConnectWise’s comprehensive solutions help companies avoid financial catastrophes due to cyberattacks and breaches.
In addition, the ConnectWise platform provides solution agility, supported by robotic process automation (RPA), that enables MSPs to adapt quickly as new threats emerge.
Ready to offer more advanced security services to your clients? Explore how the ConnectWise cybersecurity suite can help you maximize your revenue while protecting your assets and those of your customers.
