Blog Posts by Maddie Metheny

Maddie Metheny
Manager, Partner Program Marketing

As Manager of Partner Program Marketing at ConnectWise, Maddie Metheny oversees the partner marketing team to empower ConnectWise partners to grow their business through go to market strategy creation, lead generation, and sales enablement.


Joining ConnectWise in 2018, she served in multiple marketing roles throughout the market development, global campaigns, demand generation, and partner marketing teams. Her knowledge extends throughout various areas of marketing, including marketing campaigns, content, SEO, paid advertising, email marketing, social media, referral programs, webinars, events, and account-based marketing. She applies this knowledge every day when working with partners to create strategic marketing plans to grow their businesses.


Maddie holds certifications from Demandbase in Account Based Marketing and the Pragmatic Institute in Foundations, Market, and Launch. When she is not working, she enjoys spending time with family, travelling to new places, and trying new restaurants

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10/19/2023
4 min read
Why should you invest in events in 2024?
Events are a great way to engage with clients and promote your business. Discover the value of events and how the ConnectWise Partner Program™ can help you leverage them as part of your marketing strategy.
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Sales & Marketing
09/12/2023
5 min read
3 steps to drive revenue from Cybersecurity Awareness Month
October is Cybersecurity Awareness Month—are you ready to take full advantage? Check out these helpful tips for getting the most out of your marketing, events, and lead-generation strategies during this exciting annual campaign.
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Cybersecurity
08/17/2023
3 min read
Scale your business with the ConnectWise Partner Program
The ConnectWise Partner Program helps busy TSPs improve growth and profitability without interrupting daily business operations by assisting with sales and marketing initiatives.
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Company Updates
06/15/2023
8 min read
Unleash growth: 10 sales and marketing tips for TSPs
Building effective sales and marketing strategies can be a challenge for most IT solution providers. We’ve compiled 10 easy-to-follow tips that will help increase your ROI and scale your business. Learn more in this blog!
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Sales & Marketing
05/18/2023
4 min read
The fundamentals of an MSP marketing campaign
Many MSPs might find marketing campaigns complicated and challenging to run. Read the blog for an overview of how MSPs can start launching marketing campaigns with a simple framework.
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Sales & Marketing
04/20/2023
5 min read
A quick guide to MSP marketing
Marketing is a major pain point for MSPs, but it doesn’t have to be complex. With the right tools and strategies, MSPs can start leveraging marketing to increase revenue and build their business. Learn more in this blog.
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Sales & Marketing
03/16/2023
4 min read
How MSPs can benefit from joining a partner program
Partner programs are essential if you’re looking to grow your MSP business through new offerings and increased revenue. Read the blog to learn how you can benefit from a partner program.
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Sales & Marketing
02/16/2023
2 min read
3 Essential Resources to Effectively Market In-House
With 75% of employers reporting challenges in finding the talent they need, it’s essential to invest in resources that will help you effectively market in-house. Read this blog and learn how to help your company thrive, even in the face of a global talent shortage.
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Sales & Marketing

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