-
EDR / MDRIdentify, contain, respond, and stop malicious activity on endpoints
-
SIEMCentralize threat visibility and analysis, backed by cutting-edge threat intelligence
-
Risk Assessment & Vulnerability ManagementIdentify unknown cyber risks and routinely scan for vulnerabilities
-
Identity ManagementSecure and streamline client access to devices and applications with strong authentication and SSO
-
Cloud App SecurityMonitor and manage security risk for SaaS apps
-
SASEZero trust secure access for users, locations, and devices
-
SOC ServicesProvide 24/7 threat monitoring and response backed by ConnectWise SOC experts
-
Policy ManagementCreate, deploy, and manage client security policies and profiles
-
Incident Response ServiceOn-tap cyber experts to address critical security incidents
-
Cybersecurity GlossaryGuide to the most common, important terms in the industry
Blog Posts by Maddie Metheny

Maddie Metheny
Manager, Partner Program Marketing
As Manager of Partner Program Marketing at ConnectWise, Maddie Metheny oversees the partner marketing team to empower ConnectWise partners to grow their business through go to market strategy creation, lead generation, and sales enablement.
Joining ConnectWise in 2018, she served in multiple marketing roles throughout the market development, global campaigns, demand generation, and partner marketing teams. Her knowledge extends throughout various areas of marketing, including marketing campaigns, content, SEO, paid advertising, email marketing, social media, referral programs, webinars, events, and account-based marketing. She applies this knowledge every day when working with partners to create strategic marketing plans to grow their businesses.
Maddie holds certifications from Demandbase in Account Based Marketing and the Pragmatic Institute in Foundations, Market, and Launch. When she is not working, she enjoys spending time with family, travelling to new places, and trying new restaurants
Filter By:
09/12/2023
5 min read
3 steps to drive revenue from Cybersecurity Awareness Month
By: Maddie Metheny
October is Cybersecurity Awareness Month—are you ready to take full advantage? Check out these helpful tips for getting the most out of your marketing, events, and lead-generation strategies during this exciting annual campaign.

Cybersecurity
08/17/2023
3 min read
Scale your business with the ConnectWise Partner Program
By: Maddie Metheny
The ConnectWise Partner Program helps busy TSPs improve growth and profitability without interrupting daily business operations by assisting with sales and marketing initiatives.

Company Updates
06/15/2023
8 min read
Unleash growth: 10 sales and marketing tips for TSPs
By: Maddie Metheny
Building effective sales and marketing strategies can be a challenge for most IT solution providers. We’ve compiled 10 easy-to-follow tips that will help increase your ROI and scale your business. Learn more in this blog!

Sales & Marketing
05/18/2023
4 min read
The fundamentals of an MSP marketing campaign
By: Maddie Metheny
Many MSPs might find marketing campaigns complicated and challenging to run. Read the blog for an overview of how MSPs can start launching marketing campaigns with a simple framework.

Sales & Marketing
04/20/2023
5 min read
A quick guide to MSP marketing
By: Maddie Metheny
Marketing is a major pain point for MSPs, but it doesn’t have to be complex. With the right tools and strategies, MSPs can start leveraging marketing to increase revenue and build their business. Learn more in this blog.

Sales & Marketing
03/16/2023
4 min read
How MSPs can benefit from joining a partner program
By: Maddie Metheny
Partner programs are essential if you’re looking to grow your MSP business through new offerings and increased revenue. Read the blog to learn how you can benefit from a partner program.

Sales & Marketing
02/16/2023
2 min read
3 Essential Resources to Effectively Market In-House
By: Maddie Metheny
With 75% of employers reporting challenges in finding the talent they need, it’s essential to invest in resources that will help you effectively market in-house. Read this blog and learn how to help your company thrive, even in the face of a global talent shortage.

Sales & Marketing
01/19/2023
4 min read
Your guide to sales and marketing planning in 2023
By: Maddie Metheny
As a growing TSP, how can you ensure that you have a marketing framework that works for your business? Read to learn more about sales and marketing strategies that will bring you financial success in the new year.

Sales & Marketing