For more than two decades, LDI Connect, an Office Technology  (OT) organization, began its journey into managed IT services as a side effort—a “hobby” to support existing clients. But as technology needs evolved and cybersecurity threats intensified, leadership recognized that IT could no longer remain an afterthought. Under the leadership of Robert Handel, Senior Vice President of Cloud Strategy, LDI Connect made a strategic pivot: adopting the ConnectWise Asio platform and joining the ConnectWise Partner Program to build a scalable, profitable IT business.

Why LDI Connect Chose Integration Over Fragmentation

LDI Connect has long been a trusted provider of office technology solutions. However, as clients increasingly demanded managed IT services, the company faced a crossroads. “We got into the IT business as a hobby,” Handel recalls. “Being an office technology company, we didn’t have the proper tools in place to manage clients efficiently or understand what we were doing day-to-day.”

Without a structured approach, IT services lacked profitability, visibility, and scalability. LDI Connect needed more than point solutions—it needed a platform that could unify operations, automate workflows, and provide actionable insights. At the same time, the company sought marketing and sales support to position its IT offerings competitively in a crowded market.

Before adopting ConnectWise solutions, LDI Connect faced several critical challenges. Operational inefficiency was a major hurdle; without centralized systems, managing tickets and monitoring endpoints was cumbersome and reactive. The lack of visibility into client environments made it difficult to measure performance or identify opportunities for improvement. Data protection was another concern—backup and recovery processes were inadequate, leaving clients vulnerable to costly downtime and data loss.

Marketing posed its own set of challenges. With limited resources and expertise, LDI Connect struggled to promote IT services effectively or educate clients on emerging risks like ransomware and AI-driven threats. “We had to figure out how to scale without sacrificing service quality,” Handel explains. “And we needed a strategy to turn IT from a support function into a revenue-generating business.”

Empowering Growth Through a Unified Platform Approach

LDI Connect implemented ConnectWise RMM and x360 Recover, integrated on the ConnectWise Asio platform, to create a unified IT management ecosystem. “Adopting ConnectWise RMM gave us the toolset on the platform, and really gave us a strategy to go forward,” says Handel. “It allowed us to look at IT as a separate P&L and revenue-generating opportunity.”

The addition of x360 Recover strengthened LDI Connect’s cybersecurity posture by ensuring reliable backup and recovery. “It’s not just about protecting clients from what’s coming in,” Handel notes. “It’s making sure that data is retained so when something does happen, we can recover from a cybersecurity incident that is absolutely going to occur.”

ConnectWise Asio: Consolidating Tools, Unlocking Potential

The ConnectWise Asio platform became the backbone of LDI Connect’s IT operations. Unlike fragmented tools, Asio delivers a single, integrated environment that connects ConnectWise PSA, ConnectWise RMM, and automation capabilities. 

This integration delivers efficiency and scalability by streamlining operations and reducing complexity. The platform automates ticketing and workflows, enabling faster response times and seamless communication from ticket creation to resolution—improving time-to-close and client satisfaction. It also provides real-time visibility into performance metrics, helping LDI Connect make data-driven decisions and optimize resources. 

By consolidating tools into a single ecosystem, Asio supports growth without adding operational burden. “Measurable results include faster response, quicker ticket closure, happier clients, and more profitability,” says Handel. “Using ConnectWise RMM on the platform allows our clients to communicate with us through automation and resolution.”

Beyond operational benefits, Asio’s openness and API-driven architecture allow LDI Connect to integrate third-party tools and innovate continuously. “A closed system is no one’s best interest,” Handel emphasizes. “Openness, innovation, and partner relationships are key to building a future-ready strategy.”

The ConnectWise Partner Program: Driving Growth Beyond Technology

Technology alone doesn’t drive growth—marketing and education are equally critical. LDI Connect tapped into the ConnectWise Partner Program to accelerate its go-to-market efforts. “We take advantage of the ConnectWise Partner Program quite significantly,” Handel explains. “We do events, leverage GlassHive, and work closely with the marketing team and technical resources.”

The program provides weekly and monthly marketing calls to align campaigns, share best practices, and plan events. ConnectWise supports LDI Connect with collateral, subject matter experts, and post-event follow-up, ensuring that every initiative delivers a measurable impact. “It’s not just, ‘Here’s a tool, here’s a platform,’” Handel emphasizes. “It’s, ‘What can we do to help you? How do we bring clients into an event? How do we support the event? And what can we do post-event to make sure prospects are followed up on?’”

The Partner Program Advantage: Leveraging MDF for Business Expansion

Market Development Funds (MDF) have been instrumental in LDI Connect’s success. “MDF is something we take advantage of,” says Handel. “One of the ways we leverage that is through our IT Nation Evolve membership.” IT Nation Evolve is a peer group program that provides business leaders with insights and strategies to improve profitability and operational efficiency.

Handel explains. “[IT Nation Evolve] allows me to continue learning how to be a better business leader, improve operational efficiencies, and grow our business.” This creates a virtuous cycle: the more LDI Connect sells, the more MDF funds it earns, which in turn supports further growth and education.

Beyond Logistics: How the ConnectWise Partner Program Delivers Engagement

Hosting successful events requires more than logistics—it demands compelling content and expert participation. “It takes a village to run an event,” Handel says. “We have a great internal team, but we need support from our vendors and partners to get subject matter experts, talk tracks, and collateral.”

ConnectWise provides end-to-end event support, from pre-event planning and messaging to post-event follow-up. This ensures that every event not only educates clients but also generates actionable leads. “The support has been amazing,” Handel adds. “From invites to collateral to swag, ConnectWise helps us deliver a professional experience that resonates with prospects.”

Ready-to-Go Campaigns: How GlassHive Automates Marketing

Marketing is often a pain point for MSPs, but GlassHive simplifies the process with ready-to-go campaigns and collateral. “Most MSPs struggle with marketing—even the larger ones,” Handel observes. “One of the clear values the partner program offers are campaigns that are ready to go.”
LDI Connect customizes these materials with its branding, saving time and accelerating execution. “We don’t have to spend days figuring out messaging,” Handel explains. “We leverage what’s already built, apply our identity, and get to market quickly.”

AI is another area where the ConnectWise Partner Program provides strategic value and guidance. “AI is all the buzz,” Handel says. “Everyone knows they need to get there, but no one knows what it is.” Through the exclusive SMB AI Assessment tool, LDI Connect starts meaningful conversations with clients about future-proofing their businesses. “Having that tool is huge,” Handel emphasizes. “It creates differentiation, drives growth, and positions us as thought leaders.”

The impact of ConnectWise solutions and the Partner Program has been transformative. Operational efficiency has improved dramatically, with automated workflows reducing response times and accelerating ticket resolution. Clients enjoy a seamless experience from issue reporting to resolution, resulting in higher satisfaction and loyalty. “Today, we have measurable results in terms of time to respond, time to close tickets, happier clients, and more profitability,” says Handel. “The platform and ConnectWise Partner Program have been game-changers for us.”

The Asio Platform and ConnectWise Partner Program: A Blueprint for MSPs

For organizations hesitant to adopt ConnectWise RMM or the platform approach, Handel offers this advice: “Do your research. Understand that tools are tools, partners are partners, ecosystems are ecosystems. Choose a company that’s well-established, has resources, and continues to innovate. Look for openness, APIs, and integration. A closed system is in no one’s best interest.”

On joining the ConnectWise Partner Program, Handel is unequivocal: “If you’re not a member, join! There’s no harm in trying. The true value of partnership is that we’re heard, we’re valued, and we’re seen. Conversations lead to action. It’s a true partnership.”

LDI Connect’s journey illustrates how an office technology company can successfully pivot into managed IT services by leveraging the ConnectWise Asio platform and Partner Program. Through integrated tools, marketing support, MDF funding, and strategic collaboration, LDI Connect transformed IT into a profitable, scalable business—delivering measurable results and long-term competitive advantage.