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3/5/2025 | 4 Minute Read
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From ransomware attacks to data breaches, the financial and reputational consequences of inadequate data protection measures can be devastating.
For many managed service providers (MSPs) and their small and midsized business (SMB) customers, a cyberattack is a “when,” not an “if.” In this blog, we will dive into the significance of World Backup Day, exploring best practices to safeguard against data loss incidents and how to sell your data protection solutions.
In 1956, IBM engineer Reynold B. Johnson invented the first external hard drive. Then, in the 1960s, Dr. Joseph Carl Robnett Licklider invented cloud storage.
Both individuals served as pioneers of data storage.
In 2011, World Backup Day was established to raise awareness about the importance of data protection and encourage action by promoting regular backups. Data is incredibly valuable, and backups, business continuity and disaster recovery (BCDR) best practices, and responsible data management remain essential components of data protection strategies.
While the day highlights the importance of backups as a fundamental aspect of good cyber hygiene, it also underscores that backups alone are not sufficient in the face of evolving threats.
Your partners rely on you to provide a backup strategy that offers peace of mind. However, it’s equally important to focus on a comprehensive data protection strategy that factors in downtime prevention and data loss prevention to ensure uninterrupted business continuity.
Data protection is crucial for any business, ensuring that valuable information is safe from unexpected disruptions such as cyberattacks, human error, or system failures. This reality makes a strong data protection strategy a cornerstone of MSP operations, enabling you to deliver reliable and secure services to clients while mitigating risks and maintaining trust.
A comprehensive data protection strategy includes:
By incorporating best practices in data protection, you can enhance your cybersecurity posture, protect sensitive information, and position your MSP as a trusted partner in the digital age.
To make the most of World Backup Day, engage customers early and focus on how your backup and data protection solution ensures rapid recovery:
To help you make the most of World Backup Day, we invite you to explore our FREE marketing templates and resources, including:
By leveraging these resources, you can effectively empower your customers, drive engagement, and solidify your position as a trusted advisor to your customers.
From cloud-based backup services and disaster recovery solutions to endpoint security tools and everything in between, there is a myriad of innovative tools and solutions available to elevate your backup strategy to comprehensive data protection.
We’re proud to offer comprehensive cybersecurity and backup solutions:
If you’re looking for more niche options to suit your needs, we also have individual solutions to choose from:
By partnering with ConnectWise, you can ensure that your clients’ sensitive data is protected, their businesses can continue to operate seamlessly, and they have the peace of mind they deserve.
Explore our Cybersecurity and Data Protection solutions, or reach out to us today and discover how our tools can be the perfect fit for your clients’ needs.
World Backup Day was created to remind everyone to safely and regularly back up their data.
You can participate by auditing your backup infrastructure and updating processes that are inefficient or insufficient.
You should backup your data as frequently as possible. Some automated programs back up data constantly.
The 3-2-1 backup rule has long been considered a standard practice in data protection. It involves having at least three copies of your data stored on two different types of media, with one copy stored off-site. This rule ensures redundancy and protection against data loss due to hardware failures, human errors, or cyberthreats.
The 3-2-1-1-0 backup strategy builds upon the foundation of the 3-2-1 rule by adding two additional layers of protection:
There are three main backup options to consider, each with its pros and cons:
This involves an external hard drive that can be easily retrieved at home.
This refers to an online backup service or hard drive securely placed in a non-home location.
Shameless plug: ConnectWise Cloud Backup is the most intelligent solution for Microsoft 365 data protection
This involves an online backup service or hard drive, which is then disconnected from the network or system and securely placed in a different location.