5 Paths to Business Maturity

ConnectWise Thought Leadership

No matter where you are on your business journey, your business is maturing every day. The path to success for you and your business isn’t about shortcuts and cheat codes. Instead, it’s a succession of non-negotiable disciplines that will help you grow your time, team, family, independence, and success.

But it’s not all an uphill battle. You can accelerate your maturity through a consistent approach to mastering five key disciplines. In our most recent Path to Success webinar, we heard from ConnectWise Vice President of Strategy, Tony Thomas, and HTG’s Arlin Sorensen about these five disciplines and how they can help you master your business maturity.

Business Maturity in 5, 4, 3, 2…  Watch the Webinar >>

1. Culture Eats Strategy for Breakfast

In other words, step one (is there a step zero?) is all about establishing and maintaining the kind of culture that attracts top talent, keeps your team engaged and passionate, and moves the needle. The right culture creates high-performing teams dedicated to serious results, and the wrong one burns out talent and reduces output.

Where does culture even begin? Maybe you’re thinking you need a Culture team, or that your HR department holds the reigns here. But the truth is that culture starts—and stays—at the top. If the owner/CEO isn’t a champion of culture, it’s never going to follow through to the rest of the company.

Get started by: leading by example. Clearly define your core values as a leadership team, and communicate them down for total buy-in. Then reward everyone who’s bringing those values into their work every day.

2. Your Business, Your Strategy

As it turns out, strategy isn’t a “set it and forget it” sort of thing, and it’s not something that can be developed for one company and then applied to everyone else. And on top of being customized to your specific needs, you’re also going to want to make sure your entire team is bought in.

Strategy isn’t a single meeting, a dialogue, or a presentation. It’s an ongoing, collaborative process that allows your entire leadership team to come together, agree on what matters most, and support the process of getting there. With the right team structure, ownership is shared and the process is more successful.

Get started by: reviewing tools—like StratOp—that can help you establish the right strategic approach for your specific business needs. StratOp enables an ongoing strategic process with consistent review, keeping everyone on track and focused on shared goals.

3. Planning for Success

“If you plan your work and work your plan, your plan will work.”

Every business goes through a cycle. Now that you’ve built up your culture and established your strategic direction, now it’s time to work your plan to make sure you’re set up to keep that cycle headed in the right direction. It’s natural to reach a peak, but you’ve got to have everything in place—from a plan to a communication process to team buy-in—to avoid the decline and make the jump to your next peak. This is the step where you’re growing along your Entrepreneurial Journey (check out the webinar for more details on that).

Get started by: reviewing the tools presented in the webinar that can help you establish your next move and identify the key jump points in your cycle.

4. Rhythm of Business

Now you’re working your plan, and you’ve got to be able to maintain a rhythm that keeps your business moving in the right direction. And as it turns out, there is one surprisingly useful way to establish a rhythm that helps everyone dance to the same beat. What is this amazing thing?

It’s meetings. No, really. Meetings can be one of the best forms of rhythm in your business, and if it doesn’t feel that way, you might need to take a closer look at how your meetings are run.

Get started by: examining the pyramid model we shared in the webinar to take a look at better ways to run your meetings based on their type and purpose.

5. Legacy: It’s Not a Choice

Your legacy isn’t a choice. No matter what, you’re going to leave one behind. So is it going to be one you planned for, shaped, and are proud of? It can be. You’ve built your culture, established your strategy, worked your plan, and found your rhythm. Now you’re ready to leave behind a legacy that you’re proud of.

Get started by: taking a step-by-step approach to your Legacy Management Canvas, considering everything from financial impact to legal requirements. Start thinking through what you want your legacy to be, and look for the right connections to get the job done.

Bring It All Together

There’s a lot to do, but there are also a lot of resources to help get you there. Whether it’s partners heading to ConnectWise University, not-yet-partners getting their sales reps on the phone, or getting out to meet us in person, we’ve got the support you need. Looking for something more personal? Head out to your local HTG peer group, register for the next roadshow or user group in your area, or meet us at IT Nation.

5 Paths to Business Maturity

Join us for a closer look at the five things you’ll need to master for successful business growth.