Profit by Design: Pricing, Packaging, and AI for MSPs

How to design offers that customers understand, value, and are willing to pay for.

As customer expectations evolve and AI capabilities become increasingly embedded in service delivery, MSPs must rethink how they package, position, and price their services to maximise profitability and drive sustainable growth.   

Join pricing strategy expert and Senior Manager at Simon-Kucher, Linda De Graaf, and Leon Friend, Manager of Technical Sales at ConnectWise, for a practical workshop designed to help MSPs create simpler, more profitable service packages, strengthen pricing discipline, and build new recurring revenue streams from AI.  

We will explore four critical questions every MSP should be asking: 

• What do you offer?
• Who do you serve?
• How do you charge?
• How much should you charge?

Why attend? 

You’ll learn how to: 

• Design clear, compelling service packages that make it easier for customers to buy and easier for your team to sell.
• Select the right pricing model for your services, including per-user, per-device, usage-based, and value-based approaches.
• Improve profitability by reducing discounting, avoiding underpriced bundles, and aligning pricing with customer value.
• Build new recurring revenue streams by packaging AI capabilities as premium services, add-ons, or differentiated solution tiers.
• Whether you’re reviewing your current pricing strategy, launching AI-enabled services, or looking to improve profitability, this workshop will provide practical frameworks and actionable insights you can implement immediately.