TAMPA, Fla. — August 25, 2026 — ConnectWise, the leading software and services company dedicated to the success of IT solution providers, today announced the appointment of Craig Rones as Chief Marketing Officer. Rones will lead Global marketing strategy, brand, and demand generation, reporting to Chief Executive Officer Manny Rivelo.
Rones joins ConnectWise at a category-defining moment as Managed Service Providers (MSPs) and IT teams navigate AI adoption, escalating cyber risk, and growing customer expectations. Building on the recent launch of the ConnectWise platform and its native AI capabilities, he will focus on aligning ConnectWise’s platform positioning with real-world partner outcomes –helping partners grow revenue without growing labor, through an intelligent, automated System of Action and unique insights from 25+ years of MSP community expertise.
For ConnectWise, Rones’ appointment signals a continued commitment to a partner-first, transparent, and proof-based marketing strategy. His leadership will unify the company’s brand and positioning around a single mission: helping partners turn platform innovation into measurable business outcomes, grounded in compelling insights, real-world results, and the deep MSP community expertise that sets ConnectWise apart.
Rones brings more than 20 years of experience scaling global technology, security, and services organizations. Before joining ConnectWise, he served as CMO at LevelBlue (formerly AT&T Cybersecurity) and Trustwave, where he led high-stakes brand positioning and go-to-market strategies. He also held senior marketing leadership roles at NTT DATA and Dell. Rones began his career as a Certified Public Accountant in corporate finance and turnaround advisory. This unique background gives him a disciplined, data and metric-driven approach to marketing, allowing him to connect investments directly to business value and partner success.
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About ConnectWise:
ConnectWise is the world's leading software company dedicated to the success of IT solution providers (TSPs) through unmatched software, services, community, and marketplace of integrations. The ConnectWise Platform is an innovative, integrated, and security-centric platform which provides unmatched flexibility that fuels profitable, long-term growth for partners. ConnectWise enables TSPs to drive business efficiency with automation, IT documentation, and data management capabilities and increase revenue with remote monitoring, cybersecurity, and backup and disaster recovery technologies. For more information, visit connectwise.com.
