PARTNER SUCCESS STORY
Scaling Smarter: How Sieve Networks Saved $100K and Closed Deals with the ConnectWise Partner Program
Sieve Networks, based in Milwaukee, Wisconsin, is a dynamic Managed Service Provider (MSP) serving small and midsized business (SMBs) with 20 to 100 users. They specialize in delivering comprehensive IT services, including network management, cybersecurity, cloud solutions, infrastructure support, and technology consulting—all tailored to help clients operate securely and efficiently.
Challenge
Sieve Networks, a nine-person MSP, faced the challenge of growing brand awareness and generating leads without a dedicated marketing team. With limited time and resources, Partner Patrick Fetherson needed a scalable solution to manage marketing efforts efficiently while still driving measurable business results.
Solution
Sieve Networks adopted the ConnectWise Partner Program and GlassHive to streamline marketing efforts. With automation tools and ready-made content, they launched effective campaigns, saved time, and generated qualified leads—without hiring additional staff. This solution empowered their small team to scale outreach and drive measurable growth efficiently.
Results
By leveraging GlassHive's automation tools, Sieve Networks saved approximately 15 hours per week and avoided the cost of hiring a full-time marketing employee (estimated at $100,000+ annually). Their first campaign alone generated 40 opens and led to four closed deals, proving the platform’s immediate impact on efficiency and revenue growth.
Sieve Networks (Sieve) is a Milwaukee-based MSP that delivers IT solutions to small and mid-sized businesses with 20 to 100 users. With a compact team of just nine employees, Sieve offers services including network management, cybersecurity, cloud solutions, infrastructure support, and technology consulting. Their mission is to provide reliable, scalable IT services while maintaining a personal, client-focused approach.
With limited internal resources, Sieve faced a common challenge: how to scale marketing and lead generation without hiring additional staff. Partner Patrick Fetherson was solely responsible for both sales and marketing, making it difficult to maintain consistent outreach and brand visibility.
“We never had the person to replace,” said Featherson. “So, the ConnectWise Partner Program is helping us with the marketing. It’s really getting our name out there and increasing our brand.”
40 Opens, 4 Deals: The Power of a Single Campaign
Sieve has been a ConnectWise partner for over a decade and is fully integrated into the ConnectWise ecosystem, using tools like ConnectWise PSA, ConnectWise CPQ, ConnectWise RMM, and security solutions.
Sieve’s involvement in the ConnectWise Partner Program and adoption of GlassHive’s marketing automation platform has transformed their go-to-market strategy. “GlassHive is definitely helping us save money and time,” Fetherson explained. “The time for me to do marketing was taking up a lot of time, and now you can just create the campaign, set it, and it releases.”
One specific campaign launched during a GlassHive workshop at a ConnectWise event yielded immediate results. “When we left there, I had already had 40 people open up the email,” he recalled. “Those turned into leads, which we followed up with, and we were able to close four deals out of that.”
$100K Saved and 15 Hours Gained: Sieve’s Scalable Marketing Win
By leveraging GlassHive, Sieve saved approximately 15 hours per week and avoided the cost of hiring a full-time marketing employee—estimated at over $100,000 annually. The platform enabled them to maintain a consistent marketing cadence, improve lead quality, and close deals faster.
Sieve Networks’ success with the ConnectWise Partner Program illustrates how small MSPs can achieve big results through the right partnerships and tools. “With ConnectWise and GlassHive, we’ve unlocked new growth opportunities without expanding our team.”
The Partner Program Advantage
The ConnectWise Partner Program provided Sieve with a suite of valuable resources:
- A dedicated marketing consultant for one-on-one support
- Access to co-branded, customizable campaign content
- Market Development Funds (MDF) to support events and outreach
- Sales enablement tools and exclusive content libraries
- Invitations to workshops, webinars, and peer networking opportunities
“It’s foolish if you’re not part of the partner program,” said Featherson. “You get great benefits—GlassHive, a dedicated marketing person, and it’s free if you’re already spending with ConnectWise.”
Future-Focused with ConnectWise: Sieve’s Partnership Outlook
Sieve plans to use MDF to host a security-focused event later this year, highlighting network and security assessments. They’re also exploring collaboration with ConnectWise subject matter experts to enhance the event’s impact.
“I’m very confident that we’ve selected the right technology partner to lead us into the future,” Fetherson added. “Especially with the changes they’ve made recently and the focus on forward thinking.”
Key Takeaways
- Significant Cost Savings: Sieve Networks avoided hiring a full-time marketing employee, saving over $100,000 annually by leveraging GlassHive’s automation tools.
- Time Efficiency: The team reclaimed approximately 15 hours per week, allowing them to focus on sales and service delivery without sacrificing marketing consistency.
- Proven Campaign Success: A single campaign launched during a ConnectWise event generated 40 email opens and resulted in 4 closed deals, demonstrating immediate ROI.
- Scalable Marketing Without Headcount: As a nine-person MSP, Sieve scaled its marketing efforts without expanding the team, thanks to the ConnectWise Partner Program and GlassHive.
- Robust Partner Program Benefits:
- Sieve gained access to:
- A dedicated marketing consultant
- Co-branded campaign content
- Market Development Funds (MDF)
- Sales enablement tools and exclusive content
- Peer networking and educational events
- Future-Focused Strategy: Sieve plans to host a security-focused event using MDF and collaborate with ConnectWise experts to further enhance their market presence.
- Strong Endorsement of the Program: “It’s foolish if you’re not part of the partner program,” said Partner Patrick Fetherson, emphasizing the value and accessibility of the program for existing ConnectWise users.