PARTNER SUCCESS STORY
Global Growth Through Local Connection: ScalePad at IT Nation
ScalePad is a Canada-based software company that provides asset lifecycle management and business intelligence solutions for Managed Service Providers (MSPs). Serving a global network of IT professionals, ScalePad helps MSPs improve operational efficiency, client outcomes, and business growth through data-driven insights and automation tools tailored to the IT services industry.
Challenge
As ScalePad expanded internationally, the company faced a growing need to connect with MSPs in a more meaningful way. Traditional marketing and product promotion weren’t enough to understand the nuanced challenges MSPs were facing in different regions. ScalePad needed a platform to engage in deeper conversations, build trust, and stay aligned with the evolving needs of its partners.
Solution
ScalePad turned to IT Nation events—Connect, Evolve, and regional gatherings—as a strategic avenue for authentic engagement. These events provided a collaborative environment where ScalePad could listen, learn, and contribute to discussions around real-world MSP challenges. By prioritizing community-driven dialogue over sales pitches, ScalePad positioned itself as a partner invested in the success of the MSP ecosystem.
Results
Through consistent participation in IT Nation events across North America, EMEA, and APAC, ScalePad significantly expanded its global footprint. The company built lasting relationships with MSPs, gained valuable market insights, and earned a reputation as a trusted voice in the community. This approach not only strengthened ScalePad’s brand but also fueled innovation and mutual growth within the MSP space.
Luis Giraldo, a key leader at ScalePad, a Canadian-based company specializing in asset lifecycle management and business intelligence for MSPs, shares his experience and reflections on participating in IT Nation events. With over a decade of involvement, Giraldo offered a compelling look into how these events have helped ScalePad deepen its connection with the MSP community, foster meaningful conversations, and support business growth across global markets.
From IT Nation Connect to Evolve: ScalePad’s Growing Event Strategy
ScalePad has been a consistent presence at IT Nation Connect for the past ten years, with Giraldo personally attending many of these events. In recent years, the company expanded its participation to include IT Nation Evolve, as well as regional events in APAC and EMEA, reflecting ScalePad’s growing international footprint. “The number of events has definitely increased,” Giraldo notes. “But it’s been a blast. Each region brings its own flavor, and the conversations we’re having are more relevant than ever.”
Why ScalePad Keeps Coming Back: Conversations That Build Credibility and Community
For Giraldo and the ScalePad team, the decision to return year after year is driven by the quality of engagement. “The people who attend these events are serious about growing their businesses,” he explains. “That makes a huge difference in the kinds of conversations we’re able to have.”
Giraldo approaches IT Nation Evolve with a clear purpose: to talk about real issues in the MSP space. “It’s not just about ScalePad or our products,” he says. “It’s about understanding the challenges MSPs face and working together to solve them. That’s where the real value lies.” This approach aligns with ScalePad’s mission to empower MSPs with tools and insights that improve operational efficiency and client outcomes. By focusing on problem-solving rather than sales pitches, Giraldo and his team build trust and credibility within the community.
What Makes IT Nation Unique
Among the many industry events ScalePad attends, IT Nation stands out for its strong sense of community. “The Evolve community is especially tight knit,” Giraldo shares. “But even at Connect, you see the same faces year after year. It’s amazing to watch how people’s businesses—and lives—have evolved over time.”
This continuity fosters long-term relationships and a collaborative spirit that’s rare in the tech industry. “Everyone’s here to help each other,” Giraldo says. “It’s one of the most selfless communities I’ve ever seen.” For ScalePad, this environment is ideal. The company thrives on feedback, collaboration, and shared learning, all of which are abundant at IT Nation events.
ScalePad + IT Nation: A Growing Global Connection
ScalePad has no plans to slow down its involvement. “We always plan to return,” Giraldo affirms. “At this point, it’s one of the most important events we attend every year.”
He’s particularly excited about the leadership and vision being brought to the IT Nation community. “Peter’s doing a fantastic job with Evolve and Connect,” Giraldo says. “We’re looking forward to seeing how the events continue to grow and evolve.”
With IT Nation Connect now appearing regularly across all major regions, ScalePad sees even greater opportunities to engage with MSPs globally. This aligns with the company’s strategy to support partners wherever they operate, offering localized insights and solutions.
Advice for New Vendors
For vendors unfamiliar with the MSP community, Giraldo offers a heartfelt description. “It’s hard to put into words,” he admits. “But the MSP community is one of the most giving, supportive groups out there.” He emphasizes that MSPs genuinely want to help each other succeed. “They’re not just focused on their own growth—they’re invested in improving the industry as a whole,” he says. “That kind of mindset is rare, and it’s what makes this community so special.”
Giraldo encourages new vendors to approach IT Nation events with humility and a willingness to listen. “If you come in with the right attitude, you’ll find incredible partners and build relationships that last.”
The Power of Presence: ScalePad’s Impact at IT Nation
Giraldo’s experience with IT Nation events underscores the strategic importance of these gatherings for ScalePad. From fostering high-quality conversations to building lasting relationships, IT Nation provides a platform where vendors and MSPs can collaborate, learn, and grow together. For ScalePad, the events are more than just networking opportunities—they’re a chance to contribute to a thriving, global community.
As Giraldo puts it, “IT Nation is where the real conversations happen. It’s where the future of the MSP industry is being shaped.”
Key Takeaways
- Community-Driven Engagement: ScalePad’s success at IT Nation stems from prioritizing authentic conversations over product promotion, fostering trust and collaboration.
- Global Reach: Participation in Connect and Evolve events across APAC, EMEA, and North America has expanded ScalePad’s international presence and influence.
- Strategic Value: IT Nation events are essential to ScalePad’s annual strategy, offering unmatched access to a committed, growth-focused MSP community.
- Vendor Insight: New vendors can benefit by approaching the MSP community with humility, openness, and a genuine desire to contribute.