
PARTNER SUCCESS STORY
Evolving Together: How IT Nation IT Nation Evolve™ Transformed James Ratcliff in Business and in Life
Ratcliff IT, headquartered in London (UK), provides comprehensive IT solutions to small and medium-sized businesses (SMBs). Its key services include managed IT support, network management, cybersecurity, cloud computing, data recovery, and IT consultancy. Ratcliff IT serves a variety of industries, including finance, healthcare, legal, and professional services, ensuring compliance, security, and efficiency.

Challenge
James Ratcliff, Managing Director and founder of Ratcliff IT, faced significant challenges in his business. He felt isolated in his decision-making process and lacked a point of reference. He struggled with accountability and making informed decisions, which hindered his ability to manage and grow his business effectively.

Solution
Joining IT Nation IT Nation Evolve™ provided Ratcliff with a supportive community of industry experts and peers. Through financial benchmarking, peer group meetings, and structured goal setting, Ratcliff gained valuable insights, accountability, and confidence in his decision-making. This environment fostered both business and personal growth.

Results
James Ratcliff underwent a significant personal and business transformation. He enhanced his decision-making processes, developed a clearer sense of purpose, and fostered a culture of accountability, resulting in notable improvements in his business.
Managed Service Providers (MSPs) are constantly seeking innovative ways to improve their business strategies and broaden their networks. For MSPs on a quest for growth, there’s an unrivaled community, IT Nation, that offers a wealth of resources, innovative solutions, and expert insights, empowering MSPs to thrive in today’s competitive environment.
One of the most valuable resources available to the IT community is IT Nation Evolve™, a peer group comprised of business owners and experienced IT professionals. They share a mission to guide MSPs through their business and personal transformation.
Joining IT Nation Evolve: Motivation Leads to Epic Impact
James Ratcliff, Managing Director and Founder of UK-based Ratcliff IT, joined IT Nation Evolve five years ago. His decision was influenced by his desire to learn from the best and be part of a supportive network that could help him navigate the complexities of the business world.
Ratcliff’s initial motivation for joining IT Nation Evolve was driven by the community support he observed at the event. “My journey began after attending a session led by Brad [Schow, Vice President at ConnectWise] at IT Nation.” It sparked Ratcliffe’s realization that learning from industry experts could significantly enhance his business acumen.
He recognized the value of being surrounded by individuals who possessed extensive industry expertise. “The community aspect was pivotal,” as it provided a sense of comfort and validation, knowing that “others were facing similar challenges”.
Ratcliff described this experience as transformational, moving from a state of isolation to one of collective problem-solving and support.
Financial Benchmarking and Decision-Making
One of the key components of IT Nation Evolve that Ratcliff found particularly helpful was financial benchmarking.
Initially perceived as intimidating, this practice proved to be incredibly powerful. By understanding his business's financial metrics, Ratcliff likened it to a “race car driver knowing the layout of a track”. This knowledge “enabled me to make more informed and confident decisions, ultimately leading to key changes within my business.”
The Essence of IT Nation Evolve: Community and Accountability
Ratcliff emphasized that the essence of IT Nation Evolve could be encapsulated in one word: community.
“Evolve provides a unique proposition: peer group meetings, where trust, honesty, and candid conversations foster deep relationships and authentic interactions.” Ratcliff noted that these meetings were not just about improving the business but also about personal growth, addressing underlying personal matters often led to significant business challenges.
Accountability was another crucial aspect of IT Nation Evolve. Ratcliff noted that “many small business owners struggle with accountability due to a lack of training or experience." Evolve provides a structured environment where meaningful goals are set and tracked, fostering a culture of accountability that extends beyond business into personal life.
By promoting a culture of accountability, Ratcliff encouraged employees to take ownership of their actions through regular team meetings that focused on goals and challenges. “This shift resulted in increased productivity, higher employee morale, and improved customer satisfaction, ultimately creating a more positive and motivated work environment.”
Unique Collaboration and Knowledge Sharing
Ratcliff compared IT Nation Evolve to other community events he had attended, noting the “unparalleled level of trust and collaboration within Evolve.” He was often surprised by the willingness of members to offer solutions and support, even in informal settings like dinners or hallway conversations. This unique environment facilitated problem-solving and knowledge sharing, contributing to the members' overall success.
Personal and Professional Transformation
IT Nation Evolve had a profound impact on Ratcliff's business and personal growth. Reflecting on his journey, Ratcliff acknowledged the significant changes in his business and personal life over the past four years. “I learned to manage change effectively and gained a new perspective on business success. My involvement in IT Nation Evolve reshaped my role and purpose as a business owner, father, husband, and individual.” Ratcliff attributed much of this transformation to the insights and support gained through Evolve.
Committed to a Continuous Journey with IT Nation Evolve
James Ratcliff's continued experience with IT Nation Evolve underscores the transformative power of community, knowledge sharing, and accountability. By engaging with industry experts and peers, Ratcliff made informed decisions, facilitated personal growth, and achieved significant business improvements. His journey serves as a testament to the value of IT Nation Evolve in driving both professional and personal success.
Key Takeaways
- Company Overview: Ratcliff IT: Provides comprehensive IT solutions to SMBs, including managed IT support, network management, cybersecurity, cloud computing, data recovery, and IT consultancy. Serves various industries such as finance, healthcare, legal, and professional services.
- Challenges: James Ratcliff: Faced isolation in decision-making, lack of accountability, and difficulty in making informed decisions, hindering business growth.
- Solution: IT Nation Evolve: Offered a supportive community of industry experts and peers, financial benchmarking, peer group meetings, and structured goal setting, fostering business and personal growth.
- Results: Transformation: Enhanced decision-making processes, developed a clearer sense of purpose, fostered a culture of accountability, and achieved significant business improvements.
- Essence of IT Nation Evolve: Community and Accountability: Peer group meetings foster trust, honesty, and candid conversations, addressing both business and personal growth. Promotes a culture of accountability, leading to increased productivity, higher employee morale, and improved customer satisfaction.
- Unique Collaboration: Knowledge Sharing: There is an unparalleled level of trust and collaboration within IT Nation Evolve, facilitating problem-solving and knowledge sharing.
- Personal and Professional Growth: Impact: Significant changes in business and personal life, reshaping Ratcliff's role and purpose as a business owner, father, husband, and individual.
- Continuous Journey: Ongoing Transformation: Ratcliff's experience highlights the transformative power of community, knowledge sharing, and accountability in driving professional and personal success.