In today's rapidly evolving threat landscape, managed service providers (MSPs) face mounting pressure to stay ahead of critical cybersecurity challenges. As businesses increasingly rely on cloud-based solutions such as Microsoft 365®, traditional security measures may fall short when addressing the complex threats in a software-as-a-service (SaaS) environment. These shortfalls create a significant void that MSPs can fill by launching a managed SaaS security service.
MSPs are at a crossroads when addressing SaaS security risks. They could ignore these risks, leaving their clients vulnerable to potential cyberthreats and data breaches. Alternatively, MSPs can address SaaS security risks within their current managed support or managed cybersecurity services. However, this approach may come at a cost, as it could reduce margins due to the additional resources and expertise required to secure cloud-based environments effectively.
Figure 1: Diagram of MSP curve jumping
However, proper protection does not have to come at a cost to MSPs, as they can build and charge for SaaS security. This type of protection can set an MSP apart from competition by creating a compelling value proposition around security for current and future clients. By positioning your MSP as an expert in SaaS security and offering solutions built for the challenges of SaaS environments, you can differentiate your business and attract clients who understand the importance of strong security measures. This strategic approach allows MSPs to maintain profits and service margins while strengthening relationships by demonstrating a commitment to protecting their valuable assets and sensitive data in the cloud.
Moreover, offering a managed SaaS security service enables MSPs to differentiate themselves in a competitive market and stay ahead of security debt that often plagues small-business clients. By staying attuned to the latest cybersecurity trends and technologies, MSPs can position themselves as industry leaders and attract new clients seeking advanced security solutions for their cloud-based infrastructure.
Launching managed SaaS security services
While launching a new service may seem daunting, the focus and support of the ConnectWise team help provide a smooth process. Some MSPs will get an idea and rush to start selling it without adequate planning, risking the success of the opportunity. This quick-to-market approach can lead to missing crucial aspects such as market research, competitive analysis, target client identification, pricing strategy, and scalability considerations. MSP leaders may encounter challenges in effectively positioning their offerings, meeting customer needs, and sustaining long-term growth without proper planning.
It is essential for MSP leaders to take the leap from technology leader to business leader and apply the proper time to develop a comprehensive business plan and strategy to ensure the success and viability of their ideas before diving into sales efforts.
The ConnectWise team is here to help every step of the way. Start the process by following the four steps listed below:
- Phase one: Defining and pricing your service
As a first step in launching a managed SaaS security service, MSPs should identify target SaaS platforms, such as Microsoft 365, define core service components, calculate delivery costs, research competitors, and choose a pricing model and price.
- Phase two: Preparing your team and infrastructure
To launch a new security service, identify tools and technologies, create training materials, train your team, and establish internal processes for client onboarding, security monitoring, and incident response. These steps will prepare your team and infrastructure to discuss and sell the new service effectively.
- Phase three: Communicating and marketing your new service
The following steps in launching your new managed SaaS security service are all about building your conversations. Focus on developing marketing materials, updating your website, creating targeted content, and hosting educational events. These steps can drive awareness and adoption of your service from current and future clients.
- Phase four: Launching and ongoing management
As the last step in taking your managed SaaS security to market, announce it to clients through QBRs, newsletters, webinars, live events, and one-on-one conversations. Gather feedback, monitor service delivery, track key metrics, and stay informed on security trends so you can continuously improve the offering based on feedback and evolving threats.
Curve jumping is key to MSP growth
Curve jumping can feel overwhelming, but a little bit of focus and the proper launch plan can drive massive success for MSPs. Launching a managed SaaS security service represents the next curve jump for MSPs looking to drive growth and position themselves as leaders in cybersecurity protection. By filling the cybersecurity void with solutions such as Microsoft 365, MSPs can increase revenue, protect margins, and solidify their position as strategic partners. Embracing this growth hack will benefit MSPs and empower their clients to thrive while staying secure in an increasingly digital world.
Ready to take your MSP business to the next level with a managed SaaS security service?
Equip yourself with the essential steps and strategies needed to enhance your clients' cybersecurity posture, unlock new revenue streams, and protect your margins in the era of cloud computing. Don't miss this opportunity to position your MSP as a trusted leader in cloud security—download our comprehensive checklist for launching a managed SaaS security offering today!
