ConnectWise Brand Guidelines
Welcome! Thank you for your interest in ConnectWise. The ConnectWise Style Guide will help you understand ConnectWise as a company, how we talk about our solutions, how to use our trademarks, and the rules around third-party logo usage.
ConnectWise is the world's leading software company dedicated to the success of IT solution providers (TSPs) through unmatched software, services, community, and marketplace of integrations. ConnectWise offers an innovative, integrated, and security-centric platform—Asio™—which provides unmatched flexibility that fuels profitable, long-term growth for partners. ConnectWise enables TSPs to drive business efficiency with automation, IT documentation, and data management capabilities. And increase revenue using remote monitoring, cybersecurity, and backup and disaster recovery technologies. For more information, visit connectwise.com.
To power a thriving IT ecosystem that transforms what's possible for SMBs.
We empower IT solution providers with unmatched software, services, and community to achieve their most ambitious vision of success.
The ConnectWise platform
ConnectWise Asio™ platform
Asio is the industry’s most modern, unified platform. The unique benefits include infinite scalability, intelligent automation, value-add reporting and insights, and a common user interface. Our modern engineering approach allows us to deliver rapid innovation—even daily at times. Additionally, open APIs allow incredible extensibility and flexibility for those that need them.
Our solutions comprehensively address the specific needs of IT solution providers. Below are descriptions of each portfolio.
The ConnectWise Cybersecurity Management solution includes software and support services that enable TSPs to protect their client’s critical assets. With tools for 24/7 threat detection monitoring, incident response, and security risk assessment, the solution removes the complexity of building an MSP-powered cybersecurity stack while lowering the costs of support staff.
The ConnectWise Unified Monitoring and Management solution helps IT solution providers deliver unmatched customer service. It allows complete visibility and control via ticket management, RMM, BDR, and 24/7 NOC support for backup and disaster recovery plans.
The ConnectWise Business Management solution places core business operations for IT solution providers in one unified machine. It creates process efficiencies and clarity via an award-winning PSA, quote and proposal tools, sales and marketing tools, data and report aggregation, and IT documentation functions.
ConnectWise provides a comprehensive choice of expert services to help IT solution providers scale while growing efficiently, securely, and profitably. Built to extend TSP teams whenever they need a helping hand, offered services include NOC, SOC, incident response, dedicated technicians, help desk services, and strategic consulting.
ConnectWise product names and trademark usage
Property names and registered mark usage
Trademark usage: When using ConnectWise property names, include the trademark symbol, either ® or TM, for the first reference only.
Product naming: ConnectWise is always attached to product names; e.g., ConnectWise RMMTM must never be referred to as “RMM.”
Property names, marks, and short descriptions
ConnectWise® The world's leading software company dedicated to the success of IT solution providers.
ConnectWise AsioTM Platform The industry’s most modern, unified platform for IT solution providers.
ConnectWise Automate® Remote monitoring and management software
ConnectWise Control® Remote control and remote access software
ConnectWise Identify® Cybersecurity risk assessment software
ConnectWise Incident Response Service™ Managed incident response services for TSPs
ConnectWise Manage® Professional services automation software
ConnectWise Sell® Quote and proposal automation software
ConnectWise RMM™ Intelligent RMM software and expert NOC services
ConnectWise Fortify™ Managed cybersecurity detection and response software
ConnectWise Recover™ Backup and disaster recovery software
BrightGauge®, a ConnectWise® solution KPI dashboards and reporting software
ITBoost®, a ConnectWise® solution Centralized IT documentation software
Perch Security, a ConnectWise® solution Co-managed threat detection and response solution by ConnectWise
Service Leadership Incorporated®, a ConnectWise® solution Profit solutions by ConnectWise
SmileBack, a ConnectWise® solution Customer feedback and experience solution by ConnectWise
IT Nation® Leading Global Community of IT Professionals
IT Nation Connect™ IT Industry Conference by ConnectWise
IT Nation Secure™ Cybersecurity Conference by ConnectWise
IT Nation Share™ User Groups by ConnectWise
IT Nation Evolve™ Peer Groups by ConnectWise
Third-party usage guidelines
ConnectWise has built a lot of relationships across the industry, and many of them like to show it off, which is very flattering. While we’re always happy to be featured alongside all our ecosystem friends and partners, please follow a few guidelines to ensure ConnectWise is appropriately represented across any deliverable.
There are three scenarios in which the ConnectWise brand is approved for use by a third party. Regardless of the use, ConnectWise requires written approval before any material is produced using the ConnectWise brand.
- ConnectWise customers (we call them partners): The ConnectWise logo and brand names can be used by a current partner, these uses may include, but are not limited to websites, tradeshow booths, and collateral to advance their marketing efforts.
- Integrated solution partners: Solution partners within our ecosystem can use the ConnectWise logo and brand names to advertise an integrated product or feature. If the solution partner is a member of the ConnectWise Invent program, the Invent logo should be featured instead of the parent ConnectWise logo to advertise the program adherence and deeper integration than other solution partners.
- Sponsorships: The ConnectWise logo and brand names can be used by a third party that has a signed sponsorship or co-branding agreement with ConnectWise. When referencing ConnectWise or its products at an event, third-party sponsorships may not imply that ConnectWise is conducting, sponsoring, or associated in any way with the seminar, training, or event without specific prior written authorization from ConnectWise.
Whatever the use, the scope and nature of participation or partnership with ConnectWise must be clear. We are not a seller or co-seller in any form. ConnectWise is a partner, sponsor, or featured company, but we may not necessarily endorse the deliverable or content.
- Sizing and hierarchy are key to identifying the role of ConnectWise in any deliverable usage.
- The ConnectWise logo should be the same size as an equivalent partner, sponsor, or vendor.
- The ConnectWise logo should be secondary to the primary company.
- Adhere to visual logo and written usage guidelines and restrictions.
To maintain ConnectWise brand integrity, our logo, company name, and/or owl icon cannot be included in any items that may reflect poorly on the brand. Such items include, but are not limited to, promoting excessive drinking, crass/offensive humor, sex, violence, drug use, or any illegal activities.
Access media assets
For access to logos and detailed usage and restrictions, please contact us at firstname.lastname@example.org.