Wipfli, a leading consulting and advisory firm, has found a powerful ally in the ConnectWise Partner Program. Through strategic support, community engagement, and access to industry insights, Wipfli has been able to sharpen its growth strategy and strengthen its market presence. Tom Wojcinski, a partner at Wipfli, shared how the program has made a meaningful impact on their business.

Strategic Support That Drives Smarter Growth

For Wipfli, the ConnectWise Partner Program is more than a support system—it’s a strategic partnership that fuels growth, fosters innovation, and builds lasting relationships. With access to expert advice, a sense of community, and a shared commitment to success, Wipfli continues to evolve and thrive in a competitive landscape.

The ConnectWise Partner Program has been crucial for Wipfli in enhancing its business development strategy. “The partner program support we get from ConnectWise has been really helpful in how we think about growing our business,” says Wojcinski. 

Market-Ready Strategies Through Expert Guidance

The program offers more than just tools—it provides strategic guidance that helps Wipfli validate ideas before taking them to market. “There’s a lot of thoughtful strategic advice that we get,” he explains. “It helps us really test the market with ideas and make sure what we're thinking is really going to resonate with our targets and prospects, so we don't waste our time when we're trying to grow.”

This level of insight has helped Wipfli avoid costly missteps and focus on initiatives that deliver real value. The ability to collaborate with ConnectWise experts and peers has also created a feedback loop that continuously improves their go-to-market strategies.

A Relationship That Feels Personal and Valued

Wojcinski describes the partnership as one that goes beyond transactional support. “Being in the ConnectWise Partner Program makes me feel a little bit special. Like, we get some extra treatment,” he shares.

This sense of recognition reinforces the value ConnectWise places on its partners. “I know our business matters to ConnectWise,” he adds. “It makes me feel a little bit proud of the relationship we have and the work we've been able to do together as we both grow our businesses.” The relationship is built on mutual respect and shared goals, creating a foundation of trust that enhances collaboration and long-term success.

Innovation Through IT Nation Events

Wipfli’s involvement in ConnectWise-hosted events like IT Nation Connect™ and IT Nation Secure™ has been a key driver of innovation. “IT Nation, both IT Nation Connect and the IT Nation Secure™ conference, have really been great idea generators for me and my team,” says Wojcinski. 

These events offer a platform to explore new trends, discover emerging technologies, and learn from peers. “We come to all the conferences and make sure we understand what the new trends are, what other MSPs are doing that we might want to copy and leverage,” he explains. “What are the new products coming to market so we can keep driving innovation in our business and drive growth?”

The ConnectWise Partner Program: A 4X Growth Multiplier

The ConnectWise Partner Program is designed to help MSPs like Wipfli grow faster and more profitably.

Partners in the program experience:

• 4x faster growth than non-participating peers
• 17% higher profitability compared to the average MSP
• 10% higher monthly recurring revenue (MRR) than typical providers

Key benefits include:

• Marketing Development Funds (MDF): Over $4 million invested annually to support partner-led events and campaigns
• Sales and Marketing Automation: Access to GlassHive and Magic Branding for streamlined, customizable campaigns
• Educational Resources: 40+ courses via ConnectWise University covering sales, marketing, and technical enablement
• Dedicated Support Teams: Including marketing consultants, subject matter experts, and account managers
• Lead Generation and Sales Coaching: Hands-on support to help partners convert leads and close deals

These resources empower partners to scale efficiently, reach new markets, and stay ahead of industry trends.

Key Takeaways

• Strategic Growth Enablement: The ConnectWise Partner Program provided Wipfli with expert guidance to validate ideas and align growth strategies with market demands.
• Enhanced Market Focus: Access to strategic advice helped Wipfli avoid misaligned initiatives and focus on opportunities that resonate with their target audience.
• Valued Partnership: Wipfli felt recognized and supported, reinforcing a strong, collaborative relationship with ConnectWise that goes beyond a typical vendor-client dynamic.
• Innovation Through Community: Participation in IT Nation Connect™ and IT Nation Secure™ events sparked new ideas, exposed Wipfli to emerging trends, and encouraged peer learning.
• Accelerated Business Impact: The partnership empowered Wipfli to innovate confidently, strengthen customer relationships, and maintain a competitive edge in a rapidly evolving industry.