Williams Technology Pty Ltd, an MSP (managed service provider) based in South Australia, has built its reputation on delivering secure, reliable, and scalable IT solutions to a diverse client base. Under the leadership of General Manager Devi Van Aalst, the company has grown steadily over the past 15 years, navigating the challenges of scaling a small team while maintaining high standards of service.

Small Team, Big Impact: The ConnectWise Partner Program Advantage

A key driver of this success has been their long-standing partnership with ConnectWise, and more specifically, their deep engagement with the ConnectWise Partner Program. As a small business, Williams Technology faces the common challenge of resource limitations. Team members often wear multiple hats, making it essential to have structured processes, external support, and access to scalable tools. Van Aalst noted that “having the right platforms and the support of the ConnectWise Partner Program has been critical to their success.”

Over the years, the company has adopted a wide range of ConnectWise products, starting with ConnectWise PSA and expanding into the broader tech stack, which has helped streamline operations and improve service delivery.

One of the most impactful aspects of the ConnectWise partnership has been the Partner Program itself. Van Aalst shared a standout example of how the program helped Williams Technology host a highly successful cybersecurity risk-focused wine tasting event for their clients. With the help of ConnectWise’s Partner Program team, the event was a major success. 

The ConnectWise Partner Program team provided end-to-end support, including regular planning meetings, content creation, resource provision, and funding assistance. “This level of involvement allowed us to execute a professional and engaging event that not only educated clients but also strengthened relationships and positioned the company as a trusted advisor in cybersecurity,” said Van Aalst

Van Aalst emphasized that the Partner Program’s approach is not about pushing products—it’s about growing businesses. She explained that ConnectWise’s philosophy is centered on helping partners succeed holistically. “It’s less about ‘have an event and sell this product’ and more about ‘have an event and grow your business,’” she said. This mindset aligns perfectly with Williams Technology’s client-first approach and long-term growth strategy.

Empowering Teams Through Training, Peer Learning, and Marketing Support

Beyond event support, the ConnectWise Partner Program offers robust training and education opportunities that have had a transformative impact on the team. Van Aalst highlighted the value of ConnectWise University and technical training resources, which “helps our staff stay current with product capabilities and industry standards.” Additionally, the company has benefited greatly from its involvement in the IT Nation Evolve peer group program. Their business owner has been part of IT Nation Evolve for years, bringing back insights that have improved profitability and performance across the organization.

To extend these benefits beyond leadership, Williams Technology also enrolled their Service Delivery Manager in a role-based peer group. Van Aalst explained that this has been instrumental in pushing his career forward and aligning the team around shared goals. “He’s constantly learning from that. Everything he needs to know, he doesn’t have to find out internally. He’s bringing back peer insights that make everyone perform better and get on the same page,” she said. This combination of IT Nation Evolve with the Partner Program fosters a culture of continuous improvement and shared learning.
Marketing enablement is another area where the Partner Program has made a significant difference. 

For smaller MSPs, marketing budgets can be difficult to justify, especially when the return on investment is uncertain. Van Aalst noted that access to Market Development Funds (MDF) through ConnectWise has helped Williams Technology invest in strategic marketing initiatives that would otherwise be out of reach. “ConnectWise helps bridge that gap,” she said, referring to the financial support that allows them to “run campaigns, host events, and build brand awareness without compromising their bottom line.”

From Insight to Action: The Value of IT Nation Events

In addition to the Partner Program, Van Aalst spoke highly of IT Nation Connect, ConnectWise’s flagship event. She described it as an invaluable experience filled with networking opportunities and industry insights. “Every time I come to IT Nation, it’s an absolute blast. I spend the entire time networking… There’s no better way to get a good perspective on the state of the industry than conversations with people,” she said. 

The sessions offered at IT Nation provide a broad view of emerging trends, operational strategies, and product innovations. Van Aalst shared that many of her product design and sales strategies are directly influenced by notes and ideas gathered during these events.

Williams Technology’s journey with ConnectWise is a powerful example of how strategic partnerships can drive sustainable growth. The ConnectWise Partner Program has provided the tools, resources, and community support needed to overcome challenges, expand capabilities, and deliver exceptional value to clients. From event execution and marketing enablement to peer learning and technical training, the ConnectWise Partner Program has empowered Williams Technology to not just grow—but thrive. As Van Aalst summed it up, “They’re happy to help us push forward with anything that helps us grow our business—because everything grows in the stack.”