ThreatLocker, a cybersecurity leader in the MSP space, has consistently attended IT Nation events for over five years. Their ongoing sponsorship reflects the immense value they find in both the IT Nation community and the platform it provides for vendor engagement.

A Community Like No Other

For Andrew Phillips, MSP Account Executive at ThreatLocker, the draw of IT Nation is clear: “IT Nation is the best community in the MSP channel.” The event brings together a wide range of Managed Service Providers—from newcomers to seasoned veterans—creating a collaborative environment where knowledge-sharing thrives.

“There are so many diverse MSPs, from the guys getting started to the guys who have been around forever, and they all help each other out,” Phillips explained. This diversity allows for meaningful conversations and peer-to-peer learning that benefit everyone involved.

Phillips emphasized the practical value of this collaboration: “There are so many different challenges that an MSP can face, depending on your region or your specialty. Being able to bounce ideas off each other [the IT Nation community] can really help.”

Sponsorship That Delivers

As a sponsor, ThreatLocker sees IT Nation as more than just a branding opportunity. It’s a chance to connect deeply with both new and existing partners. “The benefits we get from sponsoring IT Nation events are just being able to meet with new partners—but also, of course, the old ones,” said Phillips.

The event also serves as a launchpad for innovation. “We’re always innovating the product, so there’s always something new to talk about,” he added. Sponsorship gives ThreatLocker a platform to showcase these innovations, gather feedback, and strengthen relationships.

A Long-Term Commitment

ThreatLocker’s involvement isn’t a one-time engagement—it’s a strategic commitment. “We’re definitely planning to come back. There’s only one IT Nation, and we’ve got to keep it going. It’s all for the greater good,” Phillips affirmed.

Their presence at IT Nation events is often marked by creative and engaging experiences, such as car giveaways and interactive booth setups, which help draw attention and spark conversations. As Phillips put it, “It’s always just worthwhile.”

ThreatLocker’s experience with IT Nation events highlights the event's dual value: a thriving, supportive MSP community and a high-impact platform for vendor engagement. For companies looking to grow their presence in the MSP ecosystem, IT Nation sponsorship offers a unique opportunity to connect, collaborate, and contribute to a dynamic and forward-thinking industry.

Key Takeaways

• Long-Term Engagement with IT Nation: ThreatLocker has participated in IT Nation events for over five years, demonstrating a strong, ongoing commitment to the MSP community.
• A Unique and Supportive Community: IT Nation is praised as “one of the best communities in the MSP channel,” offering a space where MSPs of all sizes and specialties can collaborate, share challenges, and support one another.
• Valuable Peer-to-Peer Learning: The diversity of attendees allows for meaningful exchanges. As Andrew Phillips noted, “Being able to bounce ideas off each other can really help after the fact.”
• Sponsorship Drives Innovation and Connection: Sponsoring IT Nation events enables ThreatLocker to engage with both new and existing partners, showcase product innovations, and gather real-time feedback.
• Brand Visibility and Engagement: Creative booth experiences—like car giveaways—help ThreatLocker stand out and attract attention, reinforcing their brand presence in the MSP space.
• Commitment to Return: ThreatLocker sees IT Nation as a strategic priority. “We’re definitely planning to come back. There’s only one IT Nation, and we’ve got to keep it going.”