PARTNER SUCCESS STORY
The ConnectWise Partner Program Delivers $12K+ in Savings and CRM Transformation for Secure Network Services
Secure Network Services, Inc., based in Tampa, Florida, is a managed service provider (MSP) specializing in cybersecurity solutions. They offer services including SOC 2-compliant IT support, cybersecurity consulting, and proactive technology management, helping businesses stay secure and ahead of emerging tech trends through strategic partnerships and early adoption.
Challenge
Before joining the ConnectWise Partner Program, Secure Network Services (SNS) faced challenges in scaling marketing efforts, differentiating from local competitors, and accessing affordable sales tools. Limited resources and a lack of visibility into available vendor support hindered their ability to grow and position themselves as a cybersecurity authority in a competitive market.
Solution
Secure Network Services addressed its growth challenges by joining the ConnectWise Partner Program, gaining access to marketing development funds (MDF), marketing automation tools like GlassHive, and customizable collateral. These resources enabled SNS to enhance its sales strategy, host impactful events, and position itself as a cybersecurity authority while building strong industry relationships and support.
Results
Since joining the ConnectWise Partner Program, Secure Network Services has hosted multiple high-impact events, adopted GlassHive as its CRM, and accessed over 400 branded marketing assets—saving an estimated $10,000–$12,000 in collateral costs. These efforts have significantly boosted brand authority, sales efficiency, and competitive differentiation in the cybersecurity market.
Secure Network Services, Inc. (SNS), a Tampa-based managed service provider with a strong focus on cybersecurity, has experienced significant growth and transformation through its involvement in the ConnectWise Partner Program.
Driving Growth with GlassHive and the ConnectWise Partner Program
Led by CEO Robert Gelsinger, SNS has leveraged the program’s resources to enhance its marketing, sales, and industry presence in ways that would have been difficult to achieve independently.
“The ConnectWise Partner Program has been significant over the last couple of years in helping us grow,” said Gelsinger. “Through MDF [Marketing Development Funds and just the availability of things we didn’t even know were available—like GlassHive—it’s opened up a lot of doors.”
SNS adopted GlassHive as its primary CRM platform, hiring a dedicated salesperson and a fractional sales manager to fully use its capabilities. By integrating vendor data and leveraging MDF, SNS streamlined its sales operations and improved its marketing strategy.
400+ Assets and $12K Saved: Elevating Brand Authority Through Events and Support
One of the most tangible benefits has been the ability to host professional events that set SNS apart from local competitors. “We did a lunch and learn where ConnectWise helped with MDF [Marketing Development Funds] and even sent a subject matter expert to co-host the event,” Gelsinger recalled. “It’s expensive to do that, and having a partner that can assist with both capital and resources has been huge.”
Access to over 400 customizable marketing documents has also allowed SNS to present itself as an industry authority. “That kind of collateral would cost us $10,000 to $12,000 to produce on our own,” he added.
Elevating the Relationship: How SNS Found Support and Belonging in the ConnectWise Partner Program
Beyond the tools and MDF, the ConnectWise Partner Program has reshaped SNS’s relationship with ConnectWise. “When we were [initially concerned that] we were going to be just another MSP,” Gelsinger admitted. “But joining the ConnectWise Partner Program changed the whole dynamic. We became a priority. People wanted to help, and we didn’t feel like just another number.”
This shift in perception has had a meaningful impact on company morale and collaboration. “You become friends with the people in the [ConnectWise Partner] Program. They want to see you succeed.”
Leveraging IT Nation Secure for Strategic Growth
SNS’s commitment to staying ahead of the curve is also reflected in its consistent attendance at IT Nation Secure™, ConnectWise’s flagship cybersecurity conference. “We’ve attended for the last five or six years,” said Gelsinger. “It’s our litmus test for where technology is going. We’re early adopters, especially with AI, and this is the best place to immerse ourselves in what’s next.”
The relationships built at these events have proven invaluable. “Every year, we meet someone new who brings insight or a solution we wouldn’t have found otherwise. These aren’t just one-week connections—they last for years.”
As a cybersecurity-focused MSP, SNS uses its participation in IT Nation Secure™ to reinforce its credibility with clients. “We’re SOC 2 attested, and we immerse ourselves in this space so we can come back and say, ‘Here’s how we’re staying ahead—and here’s how we can help you do the same.’”
Through strategic use of the ConnectWise Partner Program and consistent engagement with the broader IT Nation community, Secure Network Services has positioned itself as a leader in the cybersecurity space—equipped with the tools, relationships, and insights to continue growing in a competitive market.
Key Takeaways
- $12K+ in Marketing Savings: By accessing over 400 customizable marketing assets through the ConnectWise Partner Program, SNS saved an estimated \$10,000–\$12,000 in collateral production costs.
- CRM Transformation with GlassHive: SNS adopted GlassHive as its primary CRM, hired a dedicated salesperson and fractional sales manager, and streamlined sales operations by integrating vendor data and tracking MDF opportunities.
- High-Impact Events with MDF Support: With ConnectWise’s MDF funding and co-hosting support, SNS hosted professional events that elevated its brand and differentiated it from local competitors.
- Stronger Vendor Relationship & Support: The ConnectWise Partner Program shifted SNS’s perception of ConnectWise—from feeling like “just another MSP” to becoming a valued, supported partner—boosting morale and collaboration.
- Strategic Industry Engagement: SNS’s consistent attendance at IT Nation Secure reinforced its position as a cybersecurity leader and early adopter, especially in emerging areas like AI.
- Enhanced Client Credibility: Participation in ConnectWise’s ecosystem and SOC 2 attestation helped SNS demonstrate its commitment to staying ahead of cybersecurity trends and delivering value to clients.