Australian-based Correct Solutions served clients since the late 1990s, delivering managed services and strategic IT solutions. Prior to its merger into Orro Group, the company faced a common challenge: scaling sales beyond an owner-led model. As Aaron Smith, Sales and Marketing Manager explained, "In a technically driven business like ours, sales success isn’t just about closing deals—it’s about aligning with the vision of the company and translating that into meaningful conversations with clients." 

The Role of IT Nation Evolve™ and Peer Groups

IT Nation Evolve™ is a premier peer group community for managed service providers (MSPs), designed to accelerate personal and business growth through collaboration, accountability, and continuous improvement. Smith introduced IT Nation Evolve™ Sales Peer Groups to empower sales professionals with shared learning and structured support. "Peer groups have been a game-changer for our sales team. They provide a space to learn, share, and grow—without relying solely on leadership to drive every lesson," Smith said.

Building Momentum Through Microboards

Monthly microboards kept the team engaged and accountable, offering quick, focused sessions for problem-solving and alignment. "One of the most important things I’ve learned is that salespeople need regular touchpoints. Without consistent engagement, even the best reps can lose momentum."

Engaging Leadership for Strategic Alignment

Owners and senior leaders participated in select sessions, gaining insights into sales challenges and bridging the gap between technical leadership and sales execution. This alignment ensured strategies were connected to the company’s mission and growth goals. 

Looking ahead, Aaron envisions a balanced peer group structure that includes sales executives, managers, and owners—maintaining cross-functional collaboration as the program matures. 
"When sales and leadership are aligned, everything changes. Targets become clearer, strategies sharper, and results follow."

Key Takeaways

• Breaking the Owner-Led Model: Correct Solutions needed to scale sales beyond an owner-led model, as growth relied heavily on founders’ technical expertise.
• The Turning Point: Aaron Smith introduced IT Nation Evolve™ Sales Peer Groups to create a structured environment for collaboration, learning, and accountability.
• Breakthrough Practice: Monthly microboards—short, focused sessions—were implemented to keep sales reps engaged, aligned, and accountable.
• From Insight to Impact: Sales professionals developed greater confidence, improved communication with leadership, and gained clarity on their role in driving business success. Leadership gained visibility into sales challenges and aligned strategy with execution, resulting in a stronger, scalable sales culture built on continuous learning and collaboration.