PARTNER SUCCESS STORY
From Visibility to Value: OpenText’s Success as a Sponsor at IT Nation
OpenText, headquartered in Waterloo, Canada, provides enterprise information management solutions including AI, cybersecurity, cloud platforms, content management, and analytics. It helps organizations automate processes, manage data securely, and drive digital transformation. OpenText serves industries such as healthcare, finance, government, manufacturing, and legal.
Challenge
OpenText faced the challenge of standing out in a competitive cybersecurity market while meaningfully engaging MSPs. As a solutions provider, they needed a platform to showcase their offerings, build trust, and connect with partners. Sponsoring IT Nation enabled authentic conversations and targeted outreach within a vibrant, community-driven environment.
Solution
As a solutions provider and proud sponsor of IT Nation events, OpenText leveraged IT Nation and the broader IT Nation community to showcase its advanced cybersecurity and information management solutions. These events offered a powerful platform to engage MSPs, build trust, and strengthen relationships across the managed services ecosystem.
Results
By sponsoring IT Nation, OpenText significantly increased brand visibility, deepened relationships with MSPs, and gained valuable insights into partner needs. The event fostered authentic engagement, enabling OpenText to tailor its messaging, strengthen its market position, and reinforce its role as a trusted cybersecurity and information management solutions provider.
For over a decade, OpenText has been a dedicated participant in IT Nation events, with Partner Leslie Grimm leading the charge. As a long-time sponsor and advocate for the MSP community, Grimm has attended more than ten IT Nation events—each one reinforcing OpenText’s commitment to innovation, collaboration, and meaningful engagement.
“IT Nation has been a big part of my career,” says Grimm. “I’ve probably been to over 10 IT Nation events at this point, and I love it. Every time there’s something new, something different to learn and experience.”
Maximizing Impact Through Strategic Sponsorship and Community Engagement
OpenText’s presence at IT Nation is more than just a sponsorship—it’s a strategic opportunity to connect with managed service providers (MSPs), understand their evolving needs, and tailor solutions that resonate. The event’s collaborative atmosphere fosters genuine conversations and long-term relationships, which Grimm sees as a key differentiator.
“IT Nation really brings a difference when it comes to community,” Grimm explains. “It’s not only about the MSP’s experience, but also the connections people make when they get here.”
As a sponsor, OpenText benefits from direct access to a highly engaged audience. Interacting face-to-face with attendees allows the team to refine messaging and showcase offerings in a relevant and impactful way. “There are so many benefits we get as a sponsor,” Grimm shares. “We get to meet new people and faces and really cater our messaging to who the attendees are. We’re so happy that we get to interact with more people here [at IT Nation] than pretty much anywhere else.”
Building Long-Term Value Through Consistent Engagement
The value of IT Nation extends well beyond the event itself. For OpenText, it’s a long-term investment in visibility, trust, and industry leadership. The company plans to continue its sponsorship for years to come, recognizing the event as a cornerstone of its outreach and partner engagement strategy. “Oh yeah, coming back again and again for years after this is the plan,” Grimm confirms.
OpenText’s ongoing involvement with IT Nation exemplifies how strategic sponsorship can elevate a brand’s presence while deepening its ties to the MSP community. Through consistent participation, authentic engagement, and a shared commitment to excellence, OpenText continues to thrive as a trusted solutions provider in the cybersecurity and information management space.
Key Takeaways
- Strategic Sponsorship: OpenText used IT Nation to elevate its brand and connect with a highly engaged MSP audience.
- Community Engagement: The IT Nation community fostered authentic, long-term relationships and valuable peer-to-peer learning.
- Market Differentiation: OpenText stood out in a competitive cybersecurity landscape by tailoring its messaging and showcasing solutions directly to partners.
- Business Impact: Sponsorship led to increased visibility, deeper partner trust, and actionable insights into MSP needs.
- Ongoing Commitment: OpenText views IT Nation events as a cornerstone of its outreach and plans to continue its involvement long-term.