PARTNER SUCCESS STORY
How Novatech Elevates Its Marketing and Sales Efforts with the ConnectWise Partner Program™
Novatech is a nationwide managed office provider delivering comprehensive IT services, print solutions, cloud technologies, cybersecurity, interactive displays and unified communications as a service (UCaaS). With a mission to simplify business operations and enhance workflows, Novatech serves organizations across industries, leveraging synergies among its solutions to maximize productivity and efficiency.
Challenge
Despite its extensive portfolio of services, Novatech sought to optimize its marketing and sales processes. The team needed scalable solutions to streamline campaign execution, enhance lead generation and position itself as a thought leader in a competitive market. Additionally, the company wanted to maximize the value of its events, both virtual and in-person, to drive customer engagement.
Solution
Novatech has been a ConnectWise partner for over 20 years and joined the ConnectWise Partner Program at its inception in 2021. The program has provided Novatech with robust tools and resources, enabling the company to execute marketing and sales strategies more efficiently. Among the tools used is GlassHive, ConnectWise’s marketing automation platform, which Novatech leverages for content customization, campaign management and Market Development Fund (MDF) oversight.
Results
Novatech's partnership with ConnectWise led to streamlined campaign execution with pre-built marketing campaigns and effective use of MDF funds for lead generation and events, enhancing customer engagement and business opportunities.
Novatech, a leading provider of managed IT services and office technology solutions, has significantly enhanced its marketing and business development efforts through a strategic partnership with ConnectWise. This collaboration has enabled Novatech to streamline campaign execution and maximize the impact of marketing development funds (MDF), driving customer engagement and new business opportunities.
Vice President Jim Haney highlighted the value of personalized, start-to-finish campaigns and collaborative planning with the ConnectWise Partner Program™.
Transformational Partnership
For Novatech, the ConnectWise Partner Program has been a game changer, empowering the company to elevate its marketing and sales efforts through tools like GlassHive, impactful MDF-funded initiatives and valuable educational opportunities.
“Having campaigns that are start-to-finish and just need a bit of personalization has been invaluable,” said Jim Haney, Vice President of Marketing at Novatech. “It speeds up the process and helps us execute more effectively.”
Maximized MDF Impact
The partnership with ConnectWise yielded numerous impressive results.
Novatech has utilized MDF funds effectively to support various initiatives, including lead generation, campaigns and event hosting. This funding has enabled the company to host impactful events, from live seminars to webinars, driving customer engagement and new business opportunities.
“The collaboration and planning we do with the ConnectWise team around MDF is outstanding,” Haney noted.
Enhanced Collaboration and Learning Opportunities
Participation in IT Nation Connect, ConnectWise’s annual conference, has been transformative for Novatech. The event offers opportunities to collaborate with peers, share best practices and gain insights into industry trends.
“Being at IT Nation Connect has been incredible. The transparency and collaboration with peer groups worldwide are invaluable,” said Haney.
A Cybersecurity Success Story
One standout success was Novatech’s six-month cybersecurity-focused marketing program. This initiative included email campaigns, lead magnets, webinars and live events, all planned with the help of ConnectWise resources. The results were remarkable, generating significant engagement, new leads and enhanced awareness of Novatech’s offerings.
“Over six months, we saw incredible engagement and positioned ourselves as thought leaders in cybersecurity,” Haney shared.
By leveraging ConnectWise’s resources and expertise, Novatech continues to drive business growth, enhance customer engagement and solidify its position as a leader in the managed office solutions industry.
“If you’re not in the partner program today — what are you waiting for?” Haney stated.