PARTNER SUCCESS STORY
Partnering for Performance: Mason-Brown IT’s Success with the ConnectWise Partner Program
Mason-Brown IT, headquartered in Ballarat, Victoria, specializes in enterprise-grade managed IT services, cybersecurity frameworks, cloud architecture, and network engineering. Serving sectors like finance, legal, agriculture, and retail, they implement scalable infrastructure, threat mitigation protocols, and strategic IT roadmaps to optimize operational resilience and digital transformation.
Challenge
Mason-Brown IT faced difficulties scaling operations and engaging new customers in a rapidly evolving IT landscape. Limited marketing and sales capabilities hindered growth until their partnership with ConnectWise introduced structured processes, strategic tools, and holistic support—transforming their approach to customer acquisition and operational efficiency.
Solution
Mason-Brown IT transformed its growth strategy through the ConnectWise Partner Program. This comprehensive initiative provided structured operational frameworks, expert-led events, and access to tools like GlassHive for marketing execution. With curated content, branded campaigns, and Marketing Development Funds, the program empowered Mason-Brown IT to scale efficiently, engage prospects, and drive measurable business impact.
Results
Through the ConnectWise Partner Program, Mason-Brown IT achieved measurable growth: improved operational efficiency, enhanced customer engagement, and successful marketing execution. A standout campaign saw 100% attendance and 90% follow-up engagement. Access to curated content, expert support, and MDF funding enabled scalable outreach and long-term business development.
Adaptability and strategic partnerships are essential for long-term success in managed IT services. Mason-Brown IT, a central Victoria-based MSP led by CEO Ben Brown, has steadily grown over nearly two decades by overcoming industry challenges and leveraging key alliances—most notably with a decade of ConnectWise solutions and the ConnectWise Partner Program—to strengthen operations and accelerate business development.
A Defining Shift: How the ConnectWise Partner Program Reshaped the Journey
Mason-Brown IT’s journey began with a clear mission: to deliver reliable, customer-focused IT services. However, as the IT landscape rapidly evolved, the company faced significant hurdles in scaling operations and maintaining customer engagement. Brown recalls, “The challenge we've had is how we reach new customers and how we continue to engage with them.”
When Mason-Brown joined the ConnectWise Partner Program, it marked a significant turning point. This collaboration introduced a structured approach to operations and customer service. “Since we embarked on the ConnectWise Partner Program journey, we have instilled significantly better processes and the ways we operate and service our customers,” says Brown.
Branded Campaigns, Real Results: Leveraging GlassHive for Success
The Partner Program addresses a common pain point: scaling marketing campaigns and sales execution. “That program certainly helped us. It's not something that comes intuitively to a lot of MSPs in terms of how to go to market effectively,” Brown explains.
Central to Mason Brown IT’s growth has been the ConnectWise Partner Program and its integration with GlassHive—a sales and marketing solution tailored to MSPs. GlassHive empowers partners with customizable, branded content and campaign tools. “Through the [Partner] Program we get access to GlassHive, which allows us to accelerate our marketing, maintain brand integrity, and leverage expertly crafted content.”
A Marketing Win: 90% Engagement Powered by MDF
The ConnectWise Partner Program also provides Marketing Development Funds (MDF), which have been instrumental in expanding Mason-Brown IT’s outreach. These funds support a variety of growth initiatives, from targeted campaigns to event hosting. Mason-Brown IT has executed high-impact campaigns that resonate with its audience. “We leverage MDF which to help us grow our marketing efforts,” says Brown.
The ability to align marketing efforts with business goals has been a game-changer. A recent campaign illustrates the tangible benefits of the ConnectWise partnership. Mason-Brown IT hosted an event targeting new prospects, using a curated list and personalized outreach. The results were impressive: “We reached 100% of the people we were targeting to attend the event, and we had a 90% response rate on follow-up conversations and engagement,” Brown shares.
More Than Tools: A Support System for Long-Term Success
The benefits of the ConnectWise Partner Program extend beyond immediate business outcomes. It offers a comprehensive support system, including educational content and direct access to ConnectWise consultants. “I think overall the Partner Program enables you to grow with direct support and access to a dedicated ConnectWise team. They guide us and provide us with resources like content and [continuing education resources with] university material,” Brown notes.
By embracing change, leveraging innovative tools, and investing in both business and personal development, they have carved a path to sustained success. “The ConnectWise Partner Program has not only helped us overcome operational challenges but also empowered us to thrive in a competitive market.”
As Mason-Brown IT continues to grow, their partnership with ConnectWise, the ConnectWise Partner Program remains a cornerstone of their strategy—driving innovation, engagement, and impact across every facet of their business.
Key Takeaways
- ConnectWise Partner Program as a Growth Catalyst: Mason-Brown IT leveraged the ConnectWise Partner Program to overcome scaling and engagement challenges, transforming its operations with structured processes and expert guidance.
- GlassHive Empowered Marketing Execution: The integration of GlassHive enabled Mason-Brown IT to launch branded, customizable campaigns with ease—solving a major pain point in its marketing and sales efforts.
- Marketing Development Funds (MDF) Drove Outreach: MDF provided through the Partner Program supported high-impact initiatives, including events and campaigns that expanded market reach and boosted engagement.
- Tangible Results from Targeted Campaigns: A standout campaign achieved an impressive 100% audience reach, and 90% follow-up engagement, showcasing the effectiveness of ConnectWise tools and support.
- Ongoing Support and Education: Continuous access to ConnectWise experts and educational resources ensures Mason-Brown IT stays ahead of industry changes and maintains long-term growth momentum.