Hosted Network, a leading provider of cloud and connectivity solutions for MSPs (Managed Service Providers), has been a consistent sponsor of IT Nation ANZ (ITNANZ) for the past four years. Their involvement in the event has become a cornerstone of their marketing and partner engagement strategy, aligning closely with their mission to empower MSPs through enablement and shared growth.

Australia’s vast geography presents a unique challenge for Hosted Network: maintaining strong relationships with MSP partners spread across the country. With many team members working remotely, opportunities for face-to-face engagement are limited. Additionally, Hosted Network aims to differentiate itself in a competitive vendor landscape by aligning its messaging and value proposition with the growth goals of MSPs.

Sponsorship at ITNANZ: Connecting Strategy to Community

Sponsoring ITNANZ has proven to be a strategic solution for Hosted Network. The event brings together a mature and growth-focused MSP demographic—partners who are not just looking for community, but for actionable insights to improve profitability and scale their businesses. According to Ben Town from Hosted Network, “These are the guys that understand what it takes to grow… they’ve got their end in mind.”

Hosted Network’s sponsorship is deeply aligned with its marketing strategy, which is 80% focused on enablement. By participating in ITNANZ, the company reinforces key industry messages—particularly those shared by ConnectWise and other vendors—ensuring MSPs receive consistent, growth-oriented guidance. “We take a lot of messaging that ConnectWise will talk about and really make sure that we’re singing the same song,” Town explains. This alignment helps MSPs maximize the value of their vendor relationships and ultimately drives mutual success.

Sponsorship as a Catalyst for Growth and Engagement

The impact of sponsorship at ITNANZ goes far beyond logo placement or event attendance—it’s a strategic investment that strengthens Hosted Network’s position in the MSP ecosystem. By participating in this high-caliber event, Hosted Network not only reinforces its commitment to partner success but also leverages the opportunity to drive meaningful engagement, amplify brand presence, and align with the evolving needs of the industry.

• Community Engagement: The event provides a rare opportunity for Hosted Network to connect in person with partners from across Australia. “It’s great from that perspective,” Town notes. “We get to actually see people that we otherwise wouldn’t get to see.”
• Brand Visibility and Differentiation: By consistently showing up at ITNANZ and other ConnectWise events (five to six annually), Hosted Network has built a strong presence in the MSP ecosystem. Their commitment to growth and enablement sets them apart from vendors who focus solely on social engagement.
• Strategic Alignment: The event’s focus on financial benchmarking, SLIs, and business improvement aligns perfectly with Hosted Network’s value proposition. “We can provide more value in a lot of ways than our competition can,” says Town.
• Business Impact and Momentum: Sponsorship isn’t just about presence—it’s about progress. For Hosted Network, ITNANZ serves as a catalyst for meaningful conversations that often translate into long-term partnerships and tangible business outcomes. The exposure to forward-thinking MSPs and industry leaders helps Hosted Network stay ahead of market trends, refine its offerings, and reinforce its role as a trusted enabler in the channel.

Hosted Network’s sponsorship of ITNANZ is more than a marketing tactic—it’s a strategic investment in community, alignment, and shared success. The event enables the company to reinforce its core message, engage with growth-minded MSPs, and stay connected in a geographically dispersed market. With dozens of events under their belt and plans already in motion for next year, Hosted Network’s continued presence at ITNANZ underscores the enduring value of sponsorship in the MSP space.

Key Takeaways

• Strategic Sponsorship Drives Real Value: Hosted Network’s sponsorship of ITNANZ is more than a marketing effort—it’s a strategic move that strengthens relationships, reinforces brand messaging, and supports long-term growth.
• Enablement-Focused Marketing: With 80% of its marketing strategy centered on enablement, Hosted Network uses ITNANZ to deliver consistent, growth-oriented messaging aligned with ConnectWise and other key industry voices.
• In-Person Engagement Matters: The event provides rare face-to-face opportunities with MSP partners across Australia, helping Hosted Network overcome geographic and remote work challenges.
• Differentiation in a Crowded Market: By showing up consistently and focusing on business improvement, Hosted Network stands out from vendors who prioritize social engagement over strategic value.
• Long-Term Impact: Sponsorship at ITNANZ fosters meaningful conversations, builds trust, and positions Hosted Network as a key enabler in the MSP ecosystem—leading to lasting partnerships and business momentum.