In the rapidly advancing world of cybersecurity, Electronic Strategies (ESI) faced a critical challenge: providing comprehensive protection for their clients while seamlessly integrating cyber insurance into their tech stack. As cyberthreats become increasingly sophisticated, the need for robust cyber insurance has never been more crucial.  

Enter SeedPod Cyber, an innovative vendor with a solution that promises to cover the last domain of cybersecurity—resilience. “Cyber insurance is a vital safeguard, ensuring businesses can recover and maintain operations even in severe cyber incidents,” said SeedPod Cyber CEO and Founder Doug Kreitzberg. 

SeedPod Cyber's mission mirrors that of ESI’s professional services automation partner, ConnectWise: to help MSP partners grow and reduce risk for themselves and their clients.  

Kreitzberg emphasized the importance of integrating SeedPod Cyber's products into Managed Service Providers (MSPs) tech stack to create a comprehensive solution that encompasses resilience. "Cyber insurance offers 360-degree protection against threats, effectively completing the security package for clients," Kreitzberg explained. An Invent Certified integration with ConnectWise and SeedPod Cyber enables MSPs to provide and sell complete solutions as part of their service offerings.

A Strategic Alliance, Brokered by ConnectWise Invent™

ESI wanted to ensure that its downstream clients had the security and insurance tools to address the devasting financial impact of cyber risk.  Caleb Collis, the company's Chief Operating Officer, led the effort to identify a solutions partner that would integrate with its ConnectWise stack and be a trusted, credible, and reliable match.  

Through ConnectWise Invent, ESI and SeedPod Cyber met, sparking a partnership to transform ESI's offerings.

Enhancing ESI Capabilities with SeedPod Cyber 

SeedPod Cyber's embedded process ensures technical controls are secure and consistently applied, making the claims evaluation and adjustment processes smooth and efficient. Notably, SeedPod Cyber’s approach fosters MSP participation in the the process, which contrasts with a broader insurance market that often displaces MSPs during claims. “We have an intensive assessment process involving about 109 CIS controls and a security engineering interview. ESI met the highest standards for partnership,” said Kreitzberg. 

ESI’s Director of Communications, Benjamin Cannon, discussed the value of delivering synergistic solutions to its customers. "As part of our strategy, I aim to co-brand materials offered by SeedPod Cyber to ensure my team is fully aware of the resources available for customer solutions," Cannon emphasized. "By involving SeedPod Cyber in community events and leveraging my networking skills, I plan to elevate our partnership to new heights."  

Leveraging the ConnectWise Asio platform, ESI embedded cyber insurance into its security stack, allowing them to create a fully integrated solution that offers 360-degree protection against threats. This collaboration between ESI, ConnectWise, and SeedPod Cyber effectively boosted customer confidence and satisfaction, and showcased the power of strategic alliances in enhancing cybersecurity resilience.  

IT Nation®: An Unrivaled Facilitator for Partner Growth

Cannon shared his perspective on working with ConnectWise and its community: “ConnectWise facilitates partnership and ownership as they bring the community together.”  

Kreitzberg added that ESI's commitment to finding the right partner and addressing risk effectively has made their collaboration successful. “The teams’ positive interactions with ESI and cultural alignment have set the stage for a promising relationship.” 

Using The ConnectWise Marketplace for Future Growth 

Kreitzberg 's experience in the ConnectWise Marketplace™ has been a game changer.  

"We decided to build an integration with ConnectWise Asio platform, which we saw as an ecosystem allowing MSPs to integrate key components. The integration simplifies the process, allowing MSPs to generate quotes quickly and efficiently.” 

Kreitzberg appreciates the ConnectWise Invent team's investment in making the ConnectWise Marketplace valuable to vendors and partners, and  is encouraged by the potential for future developments and the value it can bring to SeedPod Cyber. "We expect exponential growth in partners as more MSPs adopt the ConnectWise Asio platform and the ConnectWise Marketplace," he emphasized.