
PARTNER SUCCESS STORY
Scaling Success: DS Tech’s 16% Revenue Boost Through the ConnectWise Partner Program
DS Tech, based in Escanaba, Michigan, has been serving small and medium-sized businesses across Michigan and Wisconsin since 1976. The company provides managed IT services, including IT support, cybersecurity, cloud consulting, disaster recovery, and business communication solutions, supporting clients in healthcare, finance, manufacturing, and government sectors.

Challenge
Before joining the ConnectWise Partner Program, DS Tech struggled to expand its reach and connect with new customer segments. Limited marketing resources and event access hindered growth. The company needed strategic support to scale operations, enhance cybersecurity offerings, and build stronger relationships within the IT services community.

Solution
DS Tech leveraged the ConnectWise Partner Program to overcome growth barriers. With access to marketing development funds, event support, and strategic guidance, they expanded their reach, enhanced cybersecurity offerings, and built stronger industry relationships. The program’s collaborative approach enabled DS Tech to scale operations and connect with new customer segments.

Results
Since joining the ConnectWise Partner Program, DS Tech has achieved consistent double-digit growth, including a 16% revenue increase and a doubling of EBITDA in one year. The partnership enabled them to secure new clients, upsell cybersecurity services, and implement strategies that significantly improved both financial performance and customer security.
DS Tech, a managed service provider (MSP), has experienced consistent double-digit growth year over year since joining the ConnectWise Partner Program. According to Josh Meringer, Vice President of DS Tech, the program has been instrumental in transforming their business by fostering a true partnership rather than a traditional vendor-client relationship. “What I like about the ConnectWise Partner Program is that it is just that—it’s a partnership.”
A Partnership That Powers Growth
Meringer emphasized that ConnectWise created a collaborative environment where both companies grow together. “ConnectWise doesn’t view us as a vendor—they’re in it with us. They have the same vested interests as we do.”
Before joining the ConnectWise Partner Program, DS Tech faced challenges in expanding its reach and accessing new customer segments. The ConnectWise Partner Program addressed these challenges by providing robust support in several key areas. “ConnectWise helped us run events and marketing campaigns and truly helped us reach a customer base that we might not have been able to reach before.”
Proven Results, Powered by Partnership
The ConnectWise Partner Program has been crucial to DS Tech’s continued success. By providing strategic support, building a sense of community, and aligning business objectives, ConnectWise is more than simply a vendor—it has become a genuine partner in DS Tech’s growth.
“Being part of the ConnectWise Partner Program makes me feel that ConnectWise actually cares about our business and cares about our customers.”
Through Marketing Development Funds (MDF), DS Tech was able to host and participate in events that would have otherwise been financially out of reach. ConnectWise also offered hands-on support by attending these events, assisting with marketing campaigns, and providing strategic business advice. This support enabled DS Tech to connect with new leads and compliance-focused customers, significantly expanding their market presence.
The program's impact has been tangible. “Since joining the ConnectWise Partner Program, we’ve achieved double-digit growth every year, in part thanks to the Partner Program, and have also enhanced our service offerings, particularly in cybersecurity.”
The ability to upsell cybersecurity services to existing clients and secure new logos has contributed to the company’s monthly recurring revenue (MRR) growth. Meringer noted that the partnership has helped them reach customers they might not have accessed otherwise, and the shared goal of customer success has strengthened their relationship with ConnectWise.
Community-Driven Insights, Real-World Results
A key component of DS Tech’s success has been its active participation in IT Nation Secure™, an annual event hosted by ConnectWise. Meringer has attended the event for five consecutive years and highlighted the value of the community it fosters. The recurring nature of the event allows attendees to reconnect with familiar faces, creating a sense of camaraderie and collaboration that transcends competition.
These interactions have led to actionable insights that DS Tech has implemented to improve operations and better secure its customers. The knowledge gained from speakers, vendors, and fellow MSPs has not only enhanced DS Tech’s service capabilities but also contributed to its financial growth. “The most valuable part of the experience at IT Nation Secure™ so far is really the community… having real discussions about some of the challenges that we’re facing and solving a lot of those problems together.”
Key Takeaways
- Strategic Partnership Drives Growth: DS Tech’s collaboration with the ConnectWise Partner Program fostered a true partnership, not just a vendor relationship. This alignment of goals enabled both companies to grow together.
- Overcoming Market Barriers: Prior to joining the program, DS Tech struggled with limited marketing resources and customer reach. The ConnectWise P artner provided the tools and support needed to overcome these challenges.
- Tangible Business Impact: The partnership led to consistent double-digit growth, including a 16% revenue increase and a doubling of EBITDA in one year, driven by new client acquisition and expanded cybersecurity services.
- Community and Collaboration: Participation in IT Nation Secure helped DS Tech build lasting relationships, share knowledge, and solve industry challenges collaboratively, reinforcing the value of community in business growth.
- Enhanced Service Delivery: Insights gained from ConnectWise events and peer interactions enabled DS Tech to improve operations, better secure their clients, and deliver more value to their customer base.