PARTNER SUCCESS STORY
How the ConnectWise Partner Program Helped Cyber74 Win New Customers and Boost ROI
Cyber74, a cybersecurity-focused organization dedicated to protecting businesses from evolving digital threats, has experienced significant growth and marketing success through its strategic partnership with the ConnectWise Partner Program. With a strong emphasis on innovation, community engagement, and high-ROI marketing, Cyber74 continues to expand its influence in the cybersecurity landscape.
Challenge
Cyber74 needed to enhance its marketing effectiveness and customer acquisition strategy. The company sought more than financial support—it required strategic guidance, engaging content, and community connections to scale its outreach, improve ROI, and stand out in a competitive cybersecurity landscape.
Solution
Cyber74 leveraged the ConnectWise Partner Program to enhance its marketing strategy through expert content, event support, and strategic collaboration. The program provided both marketing development funds (MDF) and creative resources, enabling Cyber74 to host high-ROI events, attract new clients, and integrate ConnectWise’s team as an extension of its marketing efforts.
Results
Through the ConnectWise Partner Program, Cyber74 achieved measurable growth, securing more net new clients and improving marketing ROI. The program’s strategic support, brandable content, and event collaboration empowered Cyber74 to expand community engagement, enhance conversion rates, and position itself as a leading cybersecurity provider in a competitive market.
Cyber74, a cybersecurity-focused organization, has experienced significant growth and marketing success through its strategic partnership with the ConnectWise Partner Program. Tim Weber, Vice President of Channel Growth at Cyber74, shared how the ConnectWise Partner Program and IT Nation Secure™ have played a pivotal role in expanding their reach, enhancing marketing efforts, and fostering professional development.
The ConnectWise Partner Program: Fueling Cyber74’s Growth Engine
The ConnectWise Partner Program has provided Cyber74 with extensive support. As Weber noted, the program offered not just financial assistance via Market Development Funds (MDF), but also brandable content, expert speakers, and creative event ideas. “We required strategic guidance, content resources, and community engagement to elevate our brand and attract new clients in a competitive cybersecurity landscape,” Weber stated.
These resources empowered Cyber74 to run high-ROI marketing events, significantly increasing their visibility and engagement within the cybersecurity sector. “It’s not just the marketing development funds (MDF), which is obviously very helpful, but the content, expert speakers, and the ideas. They’ve provided us with some great ideas for organizing events.”
High-Impact Marketing: Events, Engagement, and New Logos
Weber stressed that the ConnectWise Partner Program enabled Cyber74 to acquire more “net new logos,” indicating a measurable rise in new customer acquisition. Customer events became central to Cyber74’s marketing strategy. “We found events to deliver the highest ROI for our marketing efforts.” Since joining the ConnectWise Partner Program, “We’ve definitely seen an increase in net new logos, with more new clients coming in,” Weber remarked.
Additionally, the partnership improved conversion rates and broadened the company’s presence in the community, directly aiding in business growth and long-term brand recognition. Cyber74 has reaped significant benefits from the ConnectWise Partner Program, stating, “the level of support we’ve received for hosting events has enabled us to engage more with the community, greatly enhancing our opportunities.”
Beyond Transactions: A New Era with ConnectWise
Weber noted a significant shift in ConnectWise’s approach over the past five years---an evolution that has deepened the relationship between ConnectWise and its partners. “They’ve really changed from a transactional organization to a partner-led organization. The ConnectWise Partner Program is kind of the pinnacle of that.”
Cyber74 now views the ConnectWise Partner Program team as an extension of its own marketing department, highlighting the collaborative and integrated nature of the partnership.
Engagement with IT Nation Secure
Cyber74’s participation in IT Nation Secure has strengthened its growth trajectory further. Weber, who has attended five times, appreciates the event for its networking possibilities and access to industry knowledge. Although the educational sessions provide value, the true benefit comes from engaging with other security experts, vendor partners, and the ConnectWise team.
Weber attributes significant influence on IT Nation Secure™ in his career: "It’s allowed me to make a lot of connections and pick up new ideas and areas to go into. The ability to share insights and learn from others’ hard-earned experiences has been crucial for our growth—and for avoiding mistakes.”
These initiatives illustrate the strength of strategic collaboration in the cybersecurity sector and the enduring significance of reliable partnerships. “We have consistently invested in sending team members [to IT Nation events],” demonstrating its worth. “That’s a testament to how much value we see coming out of this."
According to Weber, the IT Nation community is “one of ConnectWise’s greatest achievements." As a long-time participant in Evolve peer groups, he underscored the importance of collective learning and cooperation. “The community has helped us steer clear of common pitfalls and speed up growth by utilizing shared experiences and insights from peers."
Key Takeaways
- Strategic Partnership Evolution: The ConnectWise Partner Program has transformed from a transactional model into a deeply collaborative, partner-led initiative. Cyber74 now considers the ConnectWise team an extension of its own marketing department, reflecting a high level of trust, integration, and shared strategic vision.
- Tangible Business Growth: Cyber74 experienced a measurable increase in new client acquisition—referred to as “net new logos”—and improved conversion rates. These outcomes directly contributed to stronger market positioning and long-term brand recognition in the cybersecurity space.
- High-ROI Event Marketing: With support from the ConnectWise Partner Program, Cyber74 executed marketing events that delivered the highest return on investment. These events became a cornerstone of their outreach strategy, significantly boosting visibility and engagement within the cybersecurity community.
- Creative and Content-Driven Support: Beyond financial assistance through Market Development Funds (MDF), the program provided expert speakers, compelling content, and innovative event ideas. These resources empowered Cyber74 to differentiate its brand and deliver value-driven experiences to prospects and clients.
- Community Engagement and Peer Learning: Participation in IT Nation Secure™ and Evolve peer groups enabled Cyber74 to build meaningful industry relationships, exchange insights, and avoid common pitfalls. These engagements fostered a sense of community and accelerated the company’s learning curve.
- Professional and Organizational Development: The ConnectWise ecosystem contributed to both individual career growth and company-wide advancement. Team members gained access to new ideas, mentorship, and professional networks that enriched their roles and enhanced Cyber74’s overall capabilities.