“Our decision to standardize on ConnectWise Cloud Backup was not only based on the quality of their products and platform; it was also their comprehensive commitment to our success.”
Jeff Moser, CTO, Cordicate IT
“Our goal is to empower customers to achieve more with the peace of mind that their data is protected and secure.
Our bundled solution of Office 365, a ConnectWise migration, CloudWise Cloud Backup, and our CordiCare Support gives customers exactly that.
It allows us to spend more time focusing on strategy, solving business problems for our customers and helping them achieve their goals.”
Jeff Moser, CTO, Cordicate IT
The need for more than just cloud services
The cloud has made what was once out-of-reach technology accessible and critical to every SMB. However, for SMBs to realize all the cloud has to offer, they need more than just software resellers, professional service providers, or IT project managers. They require IT partners who can provide the consultative strategic help they need to identify and implement the right cloud solutions for each customer’s long-term success.
According to a recent study by Microsoft, over 60% of SMBs are looking for a trusted IT partner to help them make smart choices and make the most of their cloud journey. And this consultative approach is especially critical in an increasingly competitive environment. Cloud technology requires no on-premises engagement, so competition now includes players from outside each IT partner’s local market – and even large national vendors who can often resell software and deliver services remotely.
How Cordicate IT achieved cloud practice success
Cordicate IT has successfully adapted to the cloud revolution by building on existing strengths, while evolving as needed for success in the cloud. While many things have changed, Cordicate IT continues to start with a consultative approach to customer engagement. Cordicate IT also realized that by partnering with the right vendors they would be able to more effectively accelerate customer acquisition, increase profitability, and improve customer retention.
Accelerated customer acquisition
According to Forrester research, 53% of customers have delayed moving to the cloud due to concerns about the complexities, risks, and potential disruption of the move itself. 37% of customers also hesitate due to security concerns.
That is a key reason Cordicate IT chose to use ConnectWise cloud migration. It helps them address these valid customer concerns with a migration that is simple, safe, and seamless, and with minimal customer engagement or business disruption.
Increased profitability
By adding cloud migration to ConnectWise Cloud Backup, Cordicate IT has seen a significant decrease in the cost of acquiring new Office 365 and Microsoft 365 customers. Additionally, offering ConnectWise Cloud Backup as a complementary service has enabled Cordicate IT to generate high-margin recurring revenue while providing customers with robust data protection and quick recovery solutions. This has positioned Cordicate IT to expand their service offerings and further boost their recurring revenue streams.
Improved customer retention
A smooth migration unlocks a customer for life
For many customers, the first step into the cloud is an email migration. This can be quite scary due to the value of email data, the impact of an interruption of mail flow, and the risks and complexities of an email migration. By delivering a simple, safe, and seamless switch to Office 365, Cordicate IT establishes a firm connection with every customer.
Premium support deepens the relationship
While an email migration is the first step, it is only that. Cordicate IT continues to deepen the relationship with their CordiCare support, delivered by a team of highly skilled professionals who provide strategic consultation and what each customer needs to optimize security, productivity, collaboration, and business continuity.
Keys to scale a cloud practice
There is very little profitability in selling Office 365 or Microsoft 365 a la carte. And even that profitability is threatened by large partners who can sell at a lower price point. Cordicate IT has addressed this challenge with their strategic CordiCare offering that includes multiple services designed to address business problems and to deliver greater value through more personalized consultation.
Start with the customer
Through their consultations with customers, Cordicate IT identified several common needs across businesses looking to transform their productivity software. They then researched the most efficient way to fulfill those common needs, while continuing to address each customer’s unique business goals.
Standardize behind a managed services bundle
A key to Cordicate IT's success has been their creation of a strategic offering that includes multiple services designed to address business concerns and optimize the cloud for each customer.
- The right Office 365 productivity solution and licenses
- A simple, safe, and seamless migration
- Comprehensive data protection
- Strategic consultation to optimize the cloud
Scale your business with a trusted vendor
Time to market is another key factor for success in the cloud, and one of the best ways to accelerate that component is by standardizing on the right vendor solutions. Cordicate IT was early to incorporate this key principle by partnering with ConnectWise to scale the delivery of their productivity bundle.
According to Moser, “Our decision to standardize on ConnectWise Cloud Backup was not only based on the quality of their products and platform, it was also their comprehensive commitment to our success. With ConnectWise, it’s not just a transaction. It is a relationship – we understand them, they understand us. Our visions are aligned, and we are headed there together.”
