PARTNER SUCCESS STORY
Building Connections: The Impact of IT Nation™
San-iT, headquartered in Cheadle, provides IT solutions to businesses. They specialize in managed services, cybersecurity, and cloud transformation, helping clients improve efficiency and security. San-iT serves a diverse range of businesses, ensuring technology challenges are met with effective solutions.
Challenge
San-iT faced the challenge of navigating significant growth and transformation while ensuring strategic decision-making and maintaining financial stability. The company needed support and insights to manage client base, operational expenses, and change management effectively.
Solution
San-iT leveraged the IT Nation community, IT Nation Evolve peer groups, and SLI benchmarking. These resources provided valuable insights, support, and collaborative opportunities, helping the company stay on course with strategic goals and make informed business decisions.
Results
Through its involvement with IT Nation and IT Nation Evolve, San-iT experienced transformative growth. The community's support enhanced Hayley Carter's professional development, improved strategic decision-making, and ensured financial stability, positioning San-iT for continued success and evolution.
San-iT, a UK-based Managed Service Provider (MSP), has experienced significant growth and transformation through its involvement with IT Nation and IT Nation Evolve. Hayley Carter, Head of Service and Operations at San-iT, shared her journey and the impact these communities have had on her professional development and the strategic direction of the company.
Joining the IT Nation Community
Carter's first encounter with the IT Nation community was at IT Nation Connect in Orlando, just six months into her role in the MSP industry. Traveling alone and knowing very few people, she found the experience transformative. "The welcoming atmosphere and camaraderie among industry peers exceeded my expectations," said Carter
This initial exposure to the IT Nation community provided her with a sense of belonging and a platform to share knowledge and experiences with others in the industry.
Building a trusted relationship with customers
ITS NYC’s integrated solution portfolio gives customers confidence that security issues can be dealt with efficiently and comprehensively, from security awareness through incident response. “We’ve heard back from the customers we’ve trained that their staff is much more aware of what to watch for,” says Coopersmith. The combination of data protection with backup and disaster recovery greatly reduces the risk posed by ransomware. “We had a customer hit with ransomware, and an hour later we had their 1.5 TB server up and running with full data restoration. That was a big advantage for us—while the ConnectWise NOC handled the back-end response, we could focus the customer relationship at a critical moment.”
Completing a holistic service offering
ITS NYC leads with security on some deals, but always as one part of a comprehensive, holistic offering. “People need to be secure, but they also need their network and endpoints to work,” says Coopersmith. “They want one party to deal with—somebody who really understands their business.” In some cases, that relationship begins even before the deal has been closed. “We have a law firm customer whose own client was breached and the client’s MSP didn’t know how to deal with it. We happened to be in our customer’s office that day and gave the client some free advice. That quickly led to a referral and a meeting to discuss our services.”
Advice for other MSPs
One of Coopersmith’s biggest pieces of advice for other MSPs getting into the security game is to make sure you’ve laid the groundwork beforehand with strong face-to-face customer relationships over time. “You can’t just show up in their office for the first time in years and try to sell them something new. You have to be doing technology business reviews (TBRs) regularly to keep those relationships fresh.”
Moving forward, Coopersmith sees a natural connection between ITS NYC’s security and cloud offerings. “The more we can shift infrastructure out of a customer’s office and into the cloud, and the more we can secure that data, the further we’ll grow our business and keep up with the technology landscape. We want to stay ahead of the curve and ConnectWise has helped succeed there.”
Cybersecurity Threat Detection & Response
ConnectWise Cybersecurity Management (now ConnectWise Cybersecurity and Data Management) takes cybersecurity threat detection and response to new heights. With powerful assessments, protection, detection, and response capabilities, managed solution providers (MSPs) are able to stay ahead of the latest threats and provide the security services their clients expect. Expert SOC services are available 24/7/365 to bridge the security skills gap and provide rapid threat response to MSPs' managed environments, allowing for scalable security services and around-the-clock protection.