The customer journey: building awareness for your business

| By: Craig Fulton

Today’s customers are looking for much more than just another product or service to buy. They want you to come to the table with real solutions to their technology problems.

You know your company is strongly positioned to meet that need, but are your potential (or even existing) customers aware of that?

My first post in this series looked at an overview of the customer journey—the complete sum of experiences that customers encounter when interacting with your company, built on a framework of touchpoints ranging from products to people. I shared 6 essential steps for navigating a smooth journey to a successful destination, the first step being awareness.

Let’s take a more in-depth look.

To let customers know you’re ready, willing, and able to partner in their success, you have to get the word out. You know, make them aware. That means marketing. For marketing to work, you need a message that convincingly communicates your ability to meet a customer’s specific needs. Never leave your target audience guessing what you want to do for them. (Hint: it’s hard to go wrong with simple and direct.)

An awareness campaign calls for designing and deploying emails, collecting leads and tracking ROI on your marketing investment. ConnectWise offers sophisticated solutions designed to make marketing easier and more measurable.

Solutions in the ConnectWise platform allow you to:
  • Create and send interactive emails
  • Build landing pages with embedded forms automatically sent to Sales as a follow-up opportunity
  • Stay on top of lead follow-up
  • Track campaign effectiveness to determine if your marketing investment is paying off

So, when you’re ready to get the word out about what you have to offer, make sure you’re aware of all the ways ConnectWise can make it easier and more effective.

Explore expert advice for navigating all six steps in the customer journey and find out how ConnectWise can help guide you and your clients in reaching your desired destinations.