3 email tips for marketing greenhorns

| By:
Mark Sokol

Think you're ready to venture into the wilderness that is your recipient's inbox? Not so fast! It's dangerous out there for an inexperienced marketer. But don't worry. In this post, we'll equip you for navigating this territory successfully with digital marketing best practices and tools.

For starters, according to Radicati Group research, approximately 2.4 million emails are sent every second around the world. That's million, with an "m," every single second. Now you may be thinking…"my company sends emails all the time! Surely one of those will make contact with a sales-qualified lead (SQL), right?"

Hold it right there! One of the keys to a successful digital marketing effort are quality email campaigns—not quantity. So, what does that mean for you in shorter terms? Simple. Sending out tons of emails is NOT the answer.

When your subscribers stop engaging with your communication, it could be a sign that you're overloading their inboxes, among other things. One thing's for sure though, if your subscribers stop engaging with your emails, it can drag your open rates, email deliverability percentages, and sender reputation down.

Instead, this blog series will show you how to focus on creating a thoughtful, engaging user experience through your emails and landing pages. When the focus is on quality, a couple of remarkable things will happen:

1. You'll build a positive sender association

That means your recipients will recognize and open your emails, instead of leaving them sad and unengaged. Your sender reputation can provide a plethora of information as to whether or not your emails are actually reaching their intended targets, and can give you insights into how effective (or ineffective) your marketing effort may have been.

2. You'll bring in quality leads

And isn't that what it's all about? Having a lead list full of stale contact info, and old or unsolicited email addresses, can wreak havoc on the effectiveness of your campaigns and ultimately won't do you any good. Not to mention, it can greatly skew your reporting analytics.

There will still be those subscribers who fall through the cracks and stop engaging with your content. You might be able to win them back with a As you can see, if you’ don’t want (your emails) to get lost in this wilderness, you’ll need smarts AND the right tools. In upcoming blog posts, we’ll show you how to combat common email marketing pitfalls, how to establish a solid foundation for your email campaigns, and helpful tips and tricks for rendering the results you want!

Before you venture into the wild world of email marketing, tuck this advice into your tactical vest pocket and keep it with you at all times. It could save your campaign from peril – and trust us, the vast wilderness of the internet is rife with trouble.

Whether you are a small-team business, or an enterprise company, ConnectWise Campaign™ (formerly CampaignDirector™) can greatly help streamline your marketing efforts. This solution allows you to maintain a lead list, monitor your sender reputation and performance analytics, and it allows you to effectively devise a marketing strategy. To learn more about ConnectWise Campaign™ and ConnectWise's family of IT solutions, subscribe to the blog!