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Navigating the Complexities of Corporate Training and Presentations with ConnectWise

Platform 24

Platform 24, based in Sydney, Australia, is a Managed Service Provider (MSP) specializing in security and compliance. They serve businesses by integrating compliance frameworks to enhance cybersecurity and resilience, ensuring robust protection and adherence to industry standards.

Challenge
Platform 24 faces significant challenges in navigating the vast array of security products available. Integrating these products into a cohesive stack and educating clients about the necessity and costs of additional security measures are critical tasks.
Solution
Platform 24 leverages the ConnectWise Partner Program to address security challenges, enhance marketing efforts, and foster educational opportunities. By integrating various ConnectWise solutions, they have improved service delivery, generated new leads with GlassHive, and utilized Marketing Development Funds (MDF) for targeted campaigns, significantly boosting their sales and marketing strategies.
Results
Through the ConnectWise Partner Program, Platform 24 has significantly improved its service delivery and client communication. The integration of GlassHive has generated new leads and enhanced marketing efforts. Additionally, Marketing Development Funds (MDF) have enabled targeted campaigns, resulting in increased social media engagement and website inquiries.

“Having access to a suite of tools and support from ConnectWise allows us to deliver superior service with minimal effort. ConnectWise ticks all the boxes as a partner, understanding our industry and providing tailored resources to meet our needs."

Rick Williams is the owner of Platform 24, a Sydney-based Managed Service Provider (MSP) focusing on security and compliance. Since its inception in 2006, Platform 24 has evolved to emphasize compliance frameworks as the foundation for cybersecurity and resilience.

“Over the past seven or eight years, we’ve partnered with ConnectWise, pulling together all of our tools, and by integrating them we’ve enhanced our service delivery,” said Williams.

Challenges in Security and Data Protection

Navigating the myriad of security products available in the market poses significant challenges for MSPs like Platform 24. The integration of these products into a cohesive stack, along with educating clients about the necessity and cost of additional security measures, remains a critical task.

“Many clients mistakenly assume IT providers should manage all cybersecurity aspects without additional costs. There's a big education piece in helping our clients understand the importance and costs associated with cybersecurity."

ConnectWise Partner Program:

The ConnectWise Partner Program has significantly bolstered Platform 24's sales and marketing efforts. “The level of technical expertise and education at our fingertips helps us tackle security challenges, enhance our marketing efforts, and give us access to educational opportunities,” said Williams.

By fostering strong relationships and providing consistent support, ConnectWise has helped Platform 24 engage with larger clients by offering technical expertise. "The ConnectWise Partner Program is built on trust and relationships, allowing us to confidently engage with clients."

Benefits of Platform

Platform 24 has recently adopted GlassHive, a tool that has become integral in generating new leads and driving sales. The platform offers a wealth of content that is easily repurposed for various marketing streams. “There’s a ton of content! This content helps us prepare for quarterly business reviews (QBRs) and client meetings by providing up-to-date information.”

GlassHive offers several key benefits that can significantly enhance business operations. “GlassHive integrates seamlessly into existing business processes, making it easier to adopt and utilize.” Additionally, it enhances client communication by enabling the creation of well-prepared reports, which can improve the overall client experience.

Role of MDF Funding and Marketing

Marketing Development Funds (MDF) have been pivotal in executing targeted marketing campaigns. A notable example is a LinkedIn campaign aimed at decision-makers within a specific vertical, resulting in increased social media engagement and website inquiries.

“The MDF funds have been crucial in funding a campaign we have to target a niche vertical and top level decision-makers. This is an ongoing effort and, as a result, there’s been a big uplift with social media posts, engagement in LinkedIn; and visits and inquiries on our website.”

Training and Educational Opportunities

The ConnectWise University offers a wealth of resources, frequently updated to keep partners informed. This resource, along with GlassHive, provides valuable metrics and information to educate clients about their cybersecurity posture.

Overall Benefits of ConnectWise Partnership

The partnership with ConnectWise provides numerous benefits, including access to a comprehensive suite of tools that integrate seamlessly with existing systems. This relationship enables Platform 24 to deliver high-quality services efficiently, supported by MDF funding for strategic business promotions.

“Having access to a suite of tools and support from ConnectWise allows us to deliver superior service with minimal effort. ConnectWise ticks all the boxes as a partner, understanding our industry and providing tailored resources to meet our needs."

As an added value, the ConnectWise Partner Program offers 30+ courses in ConnectWise Partner Program - ConnectWise University (accessed through SSO)