Leveraging the ConnectWise Partner Program and The IT Nation for Marketing and Sales Success

DS Tech has been serving the Upper Peninsula of Michigan and Northeast Wisconsin areas since 1976, providing IT, cybersecurity, and voice services to compliance-based companies, such as financial institutions, manufacturing, and healthcare. DS Tech has developed the infrastructure and processes needed to provide the fastest local response times in the Upper Peninsula.

Challenge

To meet the needs of its clients in an evolving technology landscape, DS Tech requires a Partner with the technology, collaboration, and know how to equip them to scale, to grow; and to maintain the competitive edge with modern solutions.

Solution

To drive business priorities forward, DS Tech needed a reliable and trusted partner to add depth to their marketing and sales team efforts, gain industry insights to drive strategic decision-making, and align their services with client goals.

Results

The Partner Program offers the depth and breadth of resources, expertise, and dedicated support to power DS Tech marketing campaigns, events, and webinars.

“There’s no doubt that we’ve had success with ConnectWise Partner Program. They have enabled us to enhance our marketing, improve operational efficiency, and strengthen customer relationships. By leveraging ConnectWise’s resources and emphasizing the value of vendor partnerships, DS Tech continues to thrive in the ever-evolving technology landscape.”

“We learned quickly that the IT Nation events have a ton of quality content and great speakers. There are multiple tracks for marketing, leadership and technology. Now we send a few people [to the events] so we can divide and conquer and capture all of it.”

DS Tech specializes in providing IT, cybersecurity, and voice services to compliance-based businesses, including financial institutions, manufacturing companies, and healthcare organizations. Nestled in the Upper Peninsula of Michigan, they’ve been serving their customers and community since 1976.

Josh Marenger, Vice President at DS Tech, has been a fixture at the organization. In his twenty years with DS Tech, he’s likely experienced it all. So, it felt right to ask about DS Tech’s experience with the ConnectWise Partner Program.

DS Tech has been an active participant in the ConnectWise partner program for several years.

Co-branded ConnectWise materials and collaborative marketing initiatives helped legitimize their services and reach a wider audience.

“We’ve always viewed ConnectWise as our partner,” said Marenger. This mindset fosters a strong vendor partnership that extends beyond transactional interactions.

“We’ve had a long-standing relationship - and it really benefits everyone,” Marenger says, emphasizing mutual growth and success. “ConnectWise always show up for us ---- at events to speak to our prospective and current customers, to co-brandable materials that increase our credibility or to support us if we need to escalate something.”

Throughout the partnership, DS Tech sees value in the relationships, not only within the ConnectWise organization, but also with those created in the IT Nation community.

We are in the Evolve program. We’ve attended IT Nation events. They are all great for us to gain insight, to be on the forefront of what’s happening in the industry and to network with our peers.”

A bit of advice from Marenger, “We learned quickly that the IT Nation events have a ton of quality content and great speakers. There are multiple tracks for marketing, leadership and technology. Now we send a few people [to the events] so we can divide and conquer and capture all of it.”