“GlassHive helps streamline our marketing efforts. From campaign tracking to lead scoring, the tool ensures every marketing dollar is well-spent. We can engage clients more effectively with personalized communications, timely follow-ups, and targeted content to enhance client satisfaction.”
“The Partner Program truly expounds our capability and resource utilization,” says Banens. “They offer training and support to our techs, elevate our marketing campaigns and provide us a strategic guidance through individual, dedicated support.”
Mark Banens, CEO and owner of BIZITSS, has been at the helm of his Miami-based Managed Service Provider (MSP) for over 15 years. ConnectWise has been a guiding partner for 12 of them.
The ConnectWise Partner Program: A Decade of Success
Long-time ConnectWise Partner, and active participant since 2021 in the ConnectWise Partner Program Mark Banens proclaims that the Partner Program has played a pivotal role in propelling him forward.
“The ConnectWise Partner Program really has propelled us beyond expectation. There’s a wealth of marketing materials. From customizable collateral to targeted campaigns, these resources empower us to reach our audiences effectively,” says Banens.
Like many MSP owners, Banens wears multiple hats.
Not only is he the chief architect, responsible for steering business strategy and business operations. Banens also leads marketing for the organization. For many this would pose quite a challenge or seem like an insurmountable task. However, the Partner Program accounts for these challenges and recognizes the importance of C-level executives and business owners. BIZITSS gains insights into strategic decision-making, aligning their services with client goals --- and the ConnectWise Partner Program acts as an extension of the BIZITSS team.
“The Partner Program truly expounds our capability and resource utilization,” says Banens. “They offer training and support to our techs, elevate our marketing campaigns and provide us with strategic guidance through individual, dedicated support.”
Banens continues to advocate for ConnectWise saying, “thankfully the Partner Program is always there to help me produce highly visual, professional proposals, personalized campaigns; and to power our marketing efforts.”
The ConnectWise Partner Program tailors its documentation and support specifically for MSPs.
“This is really where the ConnectWise Partner Program separates itself from everyone else in the industry. What they offer is more tailored and personalized to help MSPs communicate more effectively to their prospective audiences.”
GlassHive Integration: A Game-Changer
The BIZITSS’ success story is intertwined with the ConnectWise Partner Program, GlassHive integration, and active participation in IT Nation events.
“I had prior experience using GlassHive. So, I was already a big fan. But what I learned this week [at IT Nation Secure] is that the tool has so many other functions that can help me in just a few clicks. Whether it be sending out a campaign or getting a quick overview of activity, GlassHive is a tremendous tool in helping us to measure our marketing efforts.”
Banens credits the integration of GlassHive as a game-changer for the organization, especially with respect to new business. GlassHive identifies potential leads and converts them into clients. BIZITSS appreciates the tool’s ability to nurture relationships and drive conversions.
“GlassHive helps streamline our marketing efforts. From campaign tracking to lead scoring, the tool ensures every marketing dollar is well-spent. We can engage clients more effectively with personalized communications, timely follow-ups, and targeted content to enhance client satisfaction.”
IT Nation Events: Networking and Insights
Banens has been to many IT Nation events over the span of his ConnectWise partnership. He emphasized the value of attending [IT Nation events] and why they matter:
“The networking is unrivaled. We connect with industry peers, vendors, and thought leaders. Collaborations and partnerships emerge from these interactions!”
The IT Nation events also give us a pulse on industry trends, emerging technologies, and best practices. BIZITSS stays ahead by learning from experts.
We asked Banens what parting advice he’d give to prospective and current partners.
He simply said, “Any partner, every partner, should join the ConnectWise Partner Program! Whenever we’ve required support, ConnectWise has consistently been there to help us overcome challenges together. The [IT Nation] events are an integral part of the business journey. We learn something or meet someone new every time.”
