Senior Vice President, Marketing
Scott Marshall is senior vice president of marketing and community for ConnectWise. He leads efforts to build brand awareness, cultivate prospect interest, and facilitate customer engagement. His responsibilities include overseeing the company’s brand evolution, public relations, social media, multi-disciplinary marketing campaigns, web development, and community interactions.
When Scott joined ConnectWise in 2015, he brought with him more than 30 years of marketing expertise. He founded and ran a marketing services firm that specialized in helping large technology suppliers develop and launch marketing campaigns to stimulate business for their channel partners. Prior to that, Scott served as vice president of North American channel marketing at CA Technologies. Additional past leadership positions include vice president of professional services and vice president of strategic accounts for Adlex (later acquired by Compuware), vice president of sales for General DataComm, director of channel marketing for Proteon, senior manager of alternate channels for Wang Laboratories, and director of marketing for Hayden Software.
Scott was raised in the Boston area, and has an MBA from The Tuck School of Business at Dartmouth College. His bachelor’s degree in mathematics is from Tufts University. He and his wife Karla raised their three children in the Boston area. Although Scott now lives in Florida and takes advantage of the great weather to golf and play tennis, he remains an avid Boston sports team fan.