PARTNER SUCCESS STORY
Strategic Growth: How Cybermorr Thrived with ConnectWise Partner Program™ Support
Cybermorr LLC, founded in 2021, specializes in cybersecurity consulting, managed services, and IT solutions. Based in Sacramento, CA, it focuses on process improvement and leadership to enhance clients' security and efficiency. Cybermorr serves small-to-medium businesses (SMBs), government agencies, and large enterprises. Services include risk assessment, threat mitigation, network security, and compliance management.
Challenge
Before partnering with ConnectWise, Cybermorr faced several challenges, including resource constraints in acquiring technical talent, communication barriers in explaining technical concepts to clients, management complexity in achieving a unified view, and consistent notifications.
Solution
Cybermorr began using an extensive solution stack provided by ConnectWise, including PSA, ConnectWise RMM, and tools like SentinelOne, ConnectWise MDR, and ConnectWise SOC Services. Six months into its journey, Cybermorr joined the ConnectWise Partner Program, marking a significant turning point for Cybermorr’s business trajectory.
Results
Joining the ConnectWise Partner Program revolutionized Cybermorr’s operations. Through the integration of ConnectWise tools and strategic support from the ConnectWise Partner Program, Cybermorr was able to streamline processes and enhance visibility across systems, sharply contrasting with the fragmented approach of previous vendors.
As organizations increasingly rely on technology to drive their operations, Managed Service Providers (MSPs) have emerged as crucial partners in ensuring seamless IT management and support. Entering the MSP industry as a newcomer can be both exciting and challenging, especially for those tasked with navigating a dynamic and competitive landscape alone.
Cybermorr’s Mission to Secure SMBs
Founded by Daniel Morrison in 2021, Cybermorr is a cybersecurity consulting firm located in Sacramento, California. Cybermorr provides tailored solutions for its customers and emphasizes robust cybersecurity practices intertwined with essential business principles. "As a business, we focus on cybersecurity and the business principles that go along with that," said Morrison.
Cybermorr uses a tech stack of ConnectWise solutions, including ConnectWise PSA™, ConnectWise NOC Services™, and ConnectWise SOC Services to power its operations and service offerings. Backed by ConnectWise’s best-in-class solutions and a powerful partnership, Morrison's vision for Cybermorr is to integrate advanced cybersecurity tools and strategies to help SMBs safeguard their digital assets effectively.
The Ultimate Enabler: The ConnectWise Partner Program™
By engaging with the ConnectWise Partner Program™, Cybermorr transformed its operations by gaining access to a wide range of resources and support customized to its business needs. Having access to “a dedicated team to guide and support continuous business improvement has been invaluable.” This support has enabled Cybermorr to stay ahead of industry trends and continuously enhance its service offerings.
The integration of ConnectWise tools, such as its project management and ticketing systems, not only streamlined internal processes but also enhanced collaboration among team members and with clients. Enhanced visibility across systems allowed for real-time monitoring of projects and customer service inquiries, which sharply contrasted with the fragmented approach of previous vendors. “Before joining the ConnectWise Partner Program, I had BCDR and cybersecurity through other vendors. It just wasn’t as fine-tuned until I partnered with ConnectWise.”
This shift enabled Cybermorr to respond more swiftly to customer issues, track progress with greater efficiency, and ultimately deliver a higher quality of service, contributing significantly to their overall success in the competitive market.
Marketing Support and Strategy from the ConnectWise Partner Program
The ConnectWise Partner Program offers robust support through its sales and marketing team, providing Cybermorr with strategic guidance and resources to enhance its market approach. “We have regular interactions with ConnectWise marketing consultants and partner development executives, which have been pivotal in shaping our marketing and sales strategies.”
One of the key tools Cybermorr leveraged through the program is GlassHive, a marketing automation platform designed specifically for MSPs. “GlassHive enabled our team to automate marketing campaigns, generate content quickly, and track engagement metrics,” significantly reducing the time and effort required to maintain a consistent marketing presence. With its intuitive interface and MSP-focused templates, GlassHive empowered Cybermorr to create professional-grade content and stay top-of-mind with prospects and clients alike.
Effortless Event Management
Cybermorr hosted several events, a key mechanism to raise awareness and generate leads, which became effortless with the support of the ConnectWise Partner Program. A successful event held in August demonstrated the synergy between Cybermorr and ConnectWise, resulting in a significant collaboration that showcased the expertise of both parties. "The biggest part was we didn't have to do much of anything when it was all said and done. ConnectWise and the ConnectWise Partner Program usually send out a cybersecurity expert."
Cybermorr effectively utilized ConnectWise MDF to completely fund events and operational costs. “The funds enabled us to host quality events that foster customer engagement and business growth without incurring additional expenses,” Morrison added.
Empowered to Thrive: Cybermorr’s Journey Continues
Cybermorr’s journey with ConnectWise exemplifies how strategic partnerships can overcome industry challenges and drive significant business growth. The comprehensive support from the ConnectWise Partner Program, from funding to expert-led events, has empowered Cybermorr to enhance its cybersecurity services and expand its market reach.
Morrison said that for MSPs and MSSPs considering a ConnectWise Partner Program, “ConnectWise stands out as a valuable ally in navigating the complexities of cybersecurity and business continuity.”
Key Takeaways:
- Limited IT Capabilities: As a relatively new firm, Cybermorr needed to expand its IT capabilities to stay competitive and meet customer demands.
- Resource Constraints: Acquiring the appropriate technical talent to deliver comprehensive IT services was a persistent challenge.
- Communication Barriers: Effectively communicating technical concepts in business terms to clients was difficult, hindering their ability to sell advanced IT solutions.
- Management Complexity: Achieving a single pane of glass view for management and receiving consistent notifications about backup completions were ongoing issues.