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Cybersecurity GlossaryGuide to the most common, important terms in the industry
Sales & Marketing Blog Posts
3 min read
How to generate IT and managed services quotes in minutes
By: Molly Lindsay
Quotes are how MSPs secure new clients and grow their businesses. But quotes can be a headache to create. Here’s how to do smarter, faster quoting.
5 min read
5 min read
How to write effective marketing copy
By: Lily Teplow
Marketing should be an integral part of your business strategy. But with so many emails, datasheets, and eBooks being leveraged in the B2B buying process today, it can be difficult to stand out from the crowd. So, how can you be more compelling and effective when creating marketing assets that center around the written word?
2 min read
The TSP Marketing Journey recap: getting your messaging right
The marketing journey for TSPs is often one that is ripe with questions of who, what, when, where, and how. Who is our audience? What should we even talk about? When should we be sending something? Where do we look? How do we measure our success?
3 min read
Introducing the TSP Marketing Journey education series
Marketing is a critical part of the growth of any business, but it can be challenging to figure out what works and what doesn’t. As your technology solution provider (TSP) business continues to add services and support your current clients, it’s easy to put building a marketing strategy on the backburner. Doing so can be detrimental to your business—especially if your competitors start ramping their efforts up.
5 ways to build a sales pipeline during the new normal
The ability to effectively mine lead pipelines is keeping business afloat during the ‘new normal.’ The landscape has changed drastically in a matter of months, and technology solution providers (TSPs) must adapt to meet sales funnel goals set long before conditions shifted.
3 min read
10 sales and marketing tips for TSPs
Generating a steady lead pipeline is essential to survival for technology solution providers (TSPs). As markets contract and close rates decline, a higher number of leads are needed to maintain base-level growth projections. To maximize your lead-generation efforts, here are proven ways to feed your sales and marketing engine.
4 min read
Organic vs. paid marketing: what’s the difference, and how should you spend your budget?
In this post, we’ll explore the basics of paid and organic marketing, the pros and cons of each approach, as well as which you should use and when. (Spoiler: A careful balance of both is recommended for optimal results)