3 reasons why you're wrong about the cloud

| By:
Craig Fulton

You can plug your ears. You can stick your head in the sand. But you can’t hide from the fact that the cloud has covered the industry, and it’s here to stay. Sure, it’s getting harder to tell the difference between hyped up trends and foundational movements. But trust us when we say:

You need to get your head in the clouds to keep your business in the game.

Whether you focus on reselling, providing managed services, or a combination, you stand to lose BIG TIME if you don’t recognize that it’s not distributors like Microsoft who are driving the shift to the cloud–it’s your customers.

If it hasn’t started happening already, soon they’ll be looking to you to help support their systems in the cloud. And if you won’t do it, they’ll find someone who will. Still not convinced? Here’s why you should start to map out your cloud services practice area now:

1. Your clients want cloud support

Don’t think cloud services are right for your client base? Wrong. They’re used to the convenience of anytime, anywhere access to their personal data and naturally want that to extend to their businesses. But in order to accomplish that, they’ll need a trusted technology adviser.

Don’t give that opportunity away to your competition. Prepare to offer stellar cloud support by building a cloud service practice area into your existing business model. You don’t have to change everything about the way you do business to accommodate the cloud, so don’t let that notion slow you down.

2. The benefits outweigh the risks

Are you someone that said “no thanks” to cloud services because you thought it would be too expensive, risky, or complicated? Actually, adding this highly demanded practice area to your service portfolio can only benefit your business.

If you’re worried about tracking customer usage or spending an unreasonable amount of time putting together invoices, you’re in luck. Tools to help you monitor, manage, and bill your clients’ cloud licenses are out there, ready and waiting for you to take the plunge.

3. You’re not losing control – you’re gaining it

Fact or fiction: you’ll lose visibility of your clients’ cloud licenses. Fiction! The cloud support tools mentioned earlier will not only help you maintain a 360° view of your clients’ usage, but you’ll also be able offer proactive service, further establishing yourself as a trusted adviser to your clients.

It’s fair to have some doubts about new frontiers. But in this case, the cloud is no passing fad. There’s no reason to wait. Diversify your offerings with attractive, highly demanded services like cloud support, and you’ll be in business for years to come.

You’re not in this alone! The ConnectWise community of experts and peers is here to support you with advice and with groundbreaking solutions, like ConnectWise® CloudConsole™.