Blog Posts by Mark Sokol

The first place consumers visit for more information on your products and services acts as the face of your company. It’s the front door to your world—who you are, what you offer and your ambiance as a business. In today’s digital society, this place is your website.

As advancements in technology have enabled marketers to personalize their approach, consumers have come to expect customized marketing messages. Social media provides the perfect platform for sharing audience-specific content to create brand awareness and customer loyalty.

How do technology service providers market effectively to potential clients? For many businesses, email marketing campaigns are convenient, but the return on investment isn’t what they’re hoping for.

In this post, we'll equip you for navigating this territory successfully with digital marketing best practices and tools.

Here are six key reasons ALL technology solution providers (TSPs) should start marketing their services if they aren’t already.

According to Link Humans, 2.1 billion are active on social media, and 1.7 billion use social networks from a mobile device. How are you making sure that the ones in your target market are seeing your message?

It’s been a week since IT Nation and the big announcement about our unification into one brand. We have a new website and new product names that reflect our mission to simplify everything. We’ve also updated the user interface (UI) across our core products to continue the trend of updates, improvements, and simplification.

They say that first impressions are everything. So if you want to leave a lasting impression, here are nine tips for pitching services to new clients.