Blog Posts by Mark Sokol

The first place consumers visit for more information on your products and services acts as the face of your company. It’s the front door to your world—who you are, what you offer and your ambiance as a business. In today’s digital society, this place is your website.

How do technology service providers market effectively to potential clients? For many businesses, email marketing campaigns are convenient, but the return on investment isn’t what they’re hoping for.

According to Link Humans, 2.1 billion are active on social media, and 1.7 billion use social networks from a mobile device. How are you making sure that the ones in your target market are seeing your message?

They say that first impressions are everything. So if you want to leave a lasting impression, here are nine tips for pitching services to new clients.

How do you create marketing emails that avoid—or a least delay—a hit on the dreaded delete key? Here are five steps that could help yield a more successful response rate for your next email campaign.

Finding the sweet spot between frightening customers away and giving away the farm takes some expertise. Here are a few tips to get you started developing a business pricing strategy for long-term profitability:

We’ve all received emails from various sales reps intent on pitching their solution to us. More often than not, they fall flat. The sad part of this problem? It doesn’t have to be this way. It is absolutely possible for sales reps to know their buyers, but it takes initiative and a culture that supports it.

We can all agree that the ultimate goal of any for-profit business is more revenue. Here are 4 ways you can help your sales and marketing teams collaborate better: