Articles by Mark Sokol

Beginner Tips for B2B Social Media Marketing

General advertising efforts just aren’t as effective as they used to be. Over the past decade, social media has emerged as a mainstay in the B2B marketing toolbox. As advancements in technology have enabled marketers to personalize their approach, co...

Read More »

Build and Maintain A Quality Lead List

Build and Maintain A Quality Lead List

Engaging in competitive marketing is essential for building a market presence and growing a client base. But how do technology service providers market effectively to potential clients? For many businesses, email marketing campaigns are convenient, b...

Read More »

3 Email Tips for Marketing Greenhorns

3 Email Tips for Marketing Greenhorns

Think you're ready to venture into the wilderness that is your recipient's inbox? Not so fast! It's dangerous out there for an inexperienced marketer. But don't worry. In this post, we"ll equip you for navigating this territory successfully with digi...

Read More »

Making Sense of Organic vs Paid Marketing

Marketing can be a lot to take on, especially when you’re trying to make it work at the same time that you’re working to keep your business not just running, but thriving. Social media marketing is a whole other level, still growing from fairly recen...

Read More »

9 Tips for Pitching Services to New Clients

Every good buyer-seller relationship starts with a successful pitch. How else are you going to draw your prospective client in and convince them of the awesome ways your services will enhance their business? They say that first impressions are every...

Read More »

3 Easy Steps to Attract New TSP Clients

If you’re like many other technology solution providers, you rely heavily on referrals for new business. It’s easy to understand why that might be the case–marketing is tough, so you may think you’re too busy to make time for it. The good news is th...

Read More »

Centralizing Marketing Data in Your CRM

In order to execute your marketing strategy in the most effective way, you’ll need your business management platform (or CRM) and marketing automation tools to work together seamlessly; using one to generate leads, and the other to maintain them, so ...

Read More »

Older Posts