Articles by Mark Sokol

Build and Maintain A Quality Lead List

Build and Maintain A Quality Lead List

Engaging in competitive marketing is essential for building a market presence and growing a client base. But how do technology service providers market effectively to potential clients? For many businesses, email marketing campaigns are convenient, b...

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3 Email Tips for Marketing Greenhorns

3 Email Tips for Marketing Greenhorns

Think you're ready to venture into the wilderness that is your recipient's inbox? Not so fast! It's dangerous out there for an inexperienced marketer. But don't worry. In this post, we"ll equip you for navigating this territory successfully with digi...

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Making Sense of Organic vs Paid Marketing

Marketing can be a lot to take on, especially when you’re trying to make it work at the same time that you’re working to keep your business not just running, but thriving. Social media marketing is a whole other level, still growing from fairly recen...

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9 Tips for Pitching Services to New Clients

Every good buyer-seller relationship starts with a successful pitch. How else are you going to draw your prospective client in and convince them of the awesome ways your services will enhance their business? They say that first impressions are every...

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3 Easy Steps to Attract New TSP Clients

If you’re like many other technology solution providers, you rely heavily on referrals for new business. It’s easy to understand why that might be the case–marketing is tough, so you may think you’re too busy to make time for it. The good news is th...

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Centralizing Marketing Data in Your CRM

In order to execute your marketing strategy in the most effective way, you’ll need your business management platform (or CRM) and marketing automation tools to work together seamlessly; using one to generate leads, and the other to maintain them, so ...

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5 Email Marketing Metrics that Matter

Email marketing is a low cost, yet highly beneficial effort, when you understand and are able to leverage your campaign results. Whether your business has dabbled in email marketing, or is looking for new ways to drive awareness, it’s not enough to s...

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Attract More Qualified Leads in 3 Steps

Savvy marketers know how to attract qualified leads. Surprisingly, it has a lot more to do with exclusivity than you might think. This probably seems counter-intuitive if you’re used to casting a wide net into the prospect pool, so think of it this w...

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