How to build a winning sales culture: Part 3
You know excellence doesn’t just happen, and it doesn’t happen overnight either. Well, the same goes for building a winning sales culture in your company.
That’s all well and good. Now, it gets personal.
If you’re reading this as the owner or leader of a business, I’m speaking to you: it all starts at the top. Culture is a direct reflection of a company’s leaders. Management can create an atmosphere of resentment or camaraderie—the choice is yours.
To that point…
1. Your influence has impact
- Don’t Be a Jerk: There, I said it and I’m glad. It’s against human nature to freely offer a personal best to someone who clearly doesn’t appreciate it. Make sure your team has reasons to give you and your business everything they’ve got (professionally speaking).
- Keep an Open Door. Always. Easily accessible management leads to employees who feel relaxed enough to share what’s really going on in the company.
- Think of Your Employees as Colleagues: Know their names. It’s a no-brainer, but deserves to be said. No one excels when they feel unimportant. A culture of respect and familiarity leads to high levels of accountability.
- Take Criticism as Willingly as You Give It: You know you’re not perfect, so why pretend? Incorporate a 360° review process to enhance everyone’s success, including your own.
2. Sales + Marketing = BFF
That’s ‘best friends forever,’ in case you’re not from around here. Grow a culture where sales and marketing see themselves working toward a common goal together. Here are three simple steps to bring the teams closer:
1. Teach marketing how to properly demo the product
2. Share goals and bonuses.
3. Get quotas in their hands fast!
3. Time’s a wastin’
There’s a sales culture growing in your business even as you read this. Here are five things you can start doing immediately to make sure it’s the one you want:
1. Establish your core values, and make them known.
2. Interview not just for job skills, but with a focus on the culture you’re creating.
3. Accept your culture-driving responsibilities as a leader.
4. Start the shout-outs! Give recognition when it’s due.
5. Understand that there’s no shame in restarting your culture.
When your strategy for success includes celebrating your team’s talents, you’ll find you’ve created a sales culture that maximizes profit.