Scale your business with the ConnectWise Partner Program

| By: Maddie Metheny

Picture this: It’s an ordinary Tuesday morning when your CEO walks into your office and asks why numbers are flatlining. You try to explain how the market is saturated and that without good sales and marketing tactics, it’s nearly impossible to meet quarterly growth goals. How can you grow your business if you’re constantly putting out fires and managing your current clients?   

Does this sound familiar? As a TSP, it’s your job to manage the security of your clients and their businesses. Yet, with a crowded industry, it can be difficult to stand out from your competition to gain more business—and to say sales and marketing are a challenge would be an understatement.   

Are you prepared to meet growing client demands?   

Your customers depend on you to deliver high-quality services that improve operational efficiencies, protect critical assets, and brighten financial outcomes. Demand for these IT solutions and services isn’t going anywhere soon—except up.   

According to this managed service provider (MSP) industry report, small and midsized businesses (SMBs) spending on managed services is expected to grow by 93 billion by 2026. In other words, SMBs already rely on TSPs like you to evolve and stay one step ahead of their technical needs. Are you ready to support their growing demands?  

If not, don’t worry. It’s more common than not for businesses to have trouble with sales, marketing, and other growth tactics. However, taking advantage of these potential areas for growth and profitability doesn’t have to be so difficult. When effective, TSPs can attract new clients and improve retention and satisfaction among existing ones.   

But of course, we know that taking advantage of this massive market opportunity doesn’t come without its challenges. How can you afford it? Who will help you take on new business? Where will you find resources and materials to support your team?   

The ConnectWise Partner Program is here to help  

The ConnectWise Partner Program supports ConnectWise partners in achieving their most ambitious vision of success. The program helps businesses of all sizes overcome roadblocks and provides the blueprint to build and scale our partners TSP businesses.     

Having the right tools in place is integral to protecting your clients and making managed services a sustainable, profitable part of your business. ConnectWise offers a full suite of robust solutions that simplify IT so that you can protect your clients and yourself from incidents and malicious threats.  

These tools put the power in your hands to effectively support your customers. However, before leveraging these tools for your clients, you must first sell them on your managed service offerings. That’s where sales and marketing support from the ConnectWise Partner Program can help.     

What are the benefits of joining the ConnectWise Partner Program?  

The ConnectWise Partner Program was created to help our partners achieve their most ambitious vision of success by investing in their go-to-market strategy, marketing, and sales initiatives.   

Whether you’re just getting started or jumpstarting your business, the ConnectWise Partner Program is here to help you overcome your business roadblocks and scale your business by offering tools and services created with you and your end clients in mind.   

We currently offer two levels of our program: Registered and Accelerate. All ConnectWise partners qualify to join at the Registered level to grow at their own pace. Partners may also be eligible for the Accelerate level, where they’ll have the opportunity to work with ConnectWise experts who help guide their growth journey.   

All Registered partners can access a partner portal with hundreds of white-labeled assets and campaigns, a marketing automation platform, and training materials for your sales, marketing, and technical teams.   

By joining at the Accelerate level, partners can access all registered level benefits and a team of ConnectWise experts to guide their journey to success. These experts include:  

  • A partner development executive (PDE) who serves as your main point of contact in the program. They provide ongoing support and step-by-step sales growth guidance. They’ll work with you and your team to create a business plan, participate in QBRs, and help co-sell to win more deals.   
  • A dedicated marketing concierge who creates a marketing plan for your business, helps you claim MDF and Co-Op funds, and manages campaigns and events.   
  • Subject matter experts (SMEs) who are available to speak at your events and help deliver the “so what” message to clients and prospects through education.   

In addition to the experts available, Accelerate-level partners receive free NFRs of eligible solutions, marketing funds to jumpstart growth, discounted ConnectWise conference tickets, pricing and packaging support, free ConnectWise Certify™ advanced courses, and more.   

How to get started   

The numbers don’t lie! While ConnectWise Partner Program members generally spend more on marketing and sales expenses, their growth numbers shine through. Partner program members are 17% more profitable, have 10% higher recurring revenue, and grow 4x faster than industry averages.   

If you’re ready to take the leap toward business growth, contact the ConnectWise Partner Program team to get started. We’ll talk you through the details, eligibility, benefits, and more—so you can make the right decision for your business.  

If you qualify as an Accelerate-level partner, our team of sales and marketing experts will help you get started with your business goals. Together, we’ll figure out where you are in your business journey, where you want to be, and how we can help you get there.   

There’s never been a better time to partner with ConnectWise—so what are you waiting for?