Blog Posts by Bob Gentzler

Finding ways to provide more value and win new business in the competitive world of value-added reselling is tough. Leveraging new technology and business practices can make it easier. Learn more.

Value-added resellers (VARs) and managed service providers (MSPs) have different business models. Should your VAR make the switch?

MSPs who want to grow and evolve are finding great opportunity by verticalizing their cybersecurity offerings to better serve their clients and create long-term goals.

Spring presents a good time to re-evaluate your business strategy as a technology service provider (TSP). This process usually starts by taking a good look inside and outside of your company to assess your strengths, weaknesses, opportunities, and threats. From there, a strategy can be built in a way that leverages your strengths, reduces your weaknesses, makes the most out of the opportunities in front of you, and always keeps an eye on mitigating threats. After going through these steps, however, a common question that crosses most of our minds is, “Should I verticalize my business?”