OML Episode 6 - How to Succeed at New Offerings
Why fewer offerings can generate more ROI
The more offerings you have, the better it is for business success, right? Wrong. The top performing solution providers, across all business models, introduce fewer new offerings and do a better job of marketing them successful.
Join Paul Dippell of Service Leadership, for this incisive and practical look at how top performing solution providers go about deciding exactly which new offerings to bring to market, and the steps they take throughout the process to make sure the chosen ones are successful.